I am working on an article about what PR agencies wish their clients better understood about how visibility really works—especially the timeline realities of major media, why features don’t happen overnight, and what smart founders do to stay visible between placements. I’m looking for insights from PR agency leaders, founders currently working with PR firms or those with a history of working with PR firms, as well as authors, experts, or speakers investing in PR. Specifically: FOR PR AGENCY LEADERS: What is one thing you wish more founders understood about PR, media timelines, or building authority through visibility? FOR PR AGENCY CLIENTS: What is one thing you wish a PR agency had been more clear or upfront about regarding what to expect when working with their firm? Please include your name, title, company, and website. Selected contributors may be featured in the article and in future stories focused on female-owned brands, authority building, and visibility strategy.