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B2B SaaS founders, CEOs, and operators:
If someone came to you today with zero SaaS experience but a real problem they wanted to solve, what process would you actually walk them through? Not the idealized version. The one that accounts for how fast AI is changing the build, go-to-market, and pricing decisions a first-time founder has to make.
Where do most first-time B2B SaaS founders waste the most time in the early stages, and what should they be doing instead?
How has the validation process changed now that AI can help you build an MVP faster than ever? Does speed to build change how you think about whether to build at all?
At what point do you talk to your first potential customer, and what are you actually trying to learn from that conversation?
How do you think about pricing when you're pre-revenue and have no comparable data? What framework do you use?
What's the one decision in year one that most founders treat as an afterthought but is actually very hard to undo?
Deadline: Apr 20th, 2026 07:00 AM (May close early)
Publisher:
Z
Zhanna Hamilton (Substack)
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