Staying up to date is certainly a challenge. I've found the best way to get to the core of a trend is to listen to what the customers are saying. Whether it's reading reviews or watching videos of new products, the customers will often tell me what's really going on. Even amidst trends, good products will prevail.
Trend fatigue is real, but it’s important to consider the reason why a certain style might be back in the mix. For example, blue eyeshadow had several waves of popularity in the past year. It was having a moment thanks to Y2K trends, and then it returned with more of a ‘60s influence when Sofia Coppola’s “Priscilla” came out. And we’ve also seen it pop up with mermaid-core too. So there may be repeated trends, but context can help give them a fresh light.
My approach to staying fresh and relevant is by focusing on the core objective - helping individuals feel beautiful and confident in their skin. When an old trend makes a comeback, I see it as an opportunity to revisit and refine our understanding of it, rather than viewing it as a repetitive cycle.