Foreseeing beauty trends for the coming season required researching popular culture, keeping tabs on forthcoming fashion shows, and examining historic beauty trends, recording the patterns and styles that I found in all of these areas. For instance, sensing that 90s makeup was coming back in style, we responded by launching a retro-line that was embraced by the audience we were aimed at, both solidifying the trend and defining us as an edgy front-runner within the beauty market.
My process for staying ahead of trends involves a combination of research, attending industry workshops, and keeping a close eye on influential figures and events in popular culture. For the Barbie movie trend, I began by studying the promotional materials closely, identifying key elements that could translate into beauty trends — such as color palettes, makeup styles, and even skincare routines! Using this we could stay ahead witht eh new treatments and even theme some of our treatments for the movie of the summer!