Definitely the biggest slip or fail for me was not paying attention to what's been going on with Reddit in terms of Reddit SEO and Reddit marketing. Honestly, I was seeing people using Reddit for their brands but I thought it was going to be something that's short-lived. And sure, it may not be around as regular SEO, but as 2025 is coming to a close I've realized just how wrong I am about Reddit. Though I do feel like I've lost a lot of time by not getting started with Reddit early in 2025, I am working on making up for that now. We've signed up with a just Reddit agency to help us grow Reddit as a marketing channel. I knew that I needed someone with a good understanding of Reddit as a platform so that I'd be able to make up for all that lost time from sitting on the sidelines. I honestly think Reddit SEO is going to be the biggest ongoing trend for SEO in 2026.