In my experience, relative advantage has the biggest impact on product adoption. If a customer can't see how our product is better than what they're already using or how it's solving a pain point faster or cheaper, they won't bother switching. I've seen this play out in everything from sales conversations to in-app onboarding. When we put the benefit front and centre, adoption spikes. We don't just say we're better. We show it with side-by-side comparisons, ROI calculators, and quick wins built into the first-use experience. If users feel that impact within minutes, they're far more likely to stick. Sure, trialability, compatibility, and simplicity all help reduce friction. But if the value isn't obvious from the start users just won't engage. So I think the clearest path to adoption is to prove you're worth the switch.