As a growth marketing consultant working with early-stage Web3 startups, I'm using custom GPTs to create impactful content efficiently. For example, I'm currently assisting a founder in writing product documentation by leveraging his expertise and filling in the blanks with AI, which has significantly streamlined the process. AI can take us from 0 to 80% very quickly, which is sufficient for a landing page. Using generative AI for marketing is often misunderstood. The quality of the output largely depends on the operator: A bad writer produces poor content slowly. A bad writer using ChatGPT produces poor content quickly. A good writer creates quality content slowly. A good writer using ChatGPT produces incredible content rapidly. The key is recognizing AI as a tool that enhances a skilled writer's capabilities, making it possible to produce high-quality content at a faster pace. By integrating AI with human expertise, we're able to maintain the quality and relevance of our SEO efforts amidst the evolving landscape of search engine dynamics.
At Miquido, we’ve strategically used AI and automation to boost efficiency and drive innovation. A key example is Miquibot, our AI tool in Google Chat, which handles real-time inquiries about our expertise, technology, skills, offers, and employee benefits. Before Miquibot, our 250 employees faced repetitive questions and struggled to find important documents, resulting in a 30% drop in productivity. Miquibot centralized company knowledge, providing instant access to essential information and cutting HR and IT queries by 50% in three months. This allowed teams to focus on more complex tasks, improving overall productivity and job satisfaction. Miquibot pulls data from Confluence, Google Docs, and BigQuery, keeping its knowledge base comprehensive and up-to-date. We prioritize security by integrating Miquibot with Azure Cloud to protect sensitive information. Using advanced data scraping and the text-embedding-ada-002 model, we created a secure vector database for smart interactions. Initially, we used off-the-shelf AI libraries for Miquibot, but they were hard to maintain and costly. So, we developed our own AI library, Draive, and the AI Kickstarter toolkit for easy AI model integration. With AI Kickstarter, we built three internal AI applications for HR, IT helpdesk, and our knowledge base in three months, using techniques like Retrieval-Augmented Generation (RAG) and agent architecture. In summary, integrating AI tools like Miquibot and AI Kickstarter has greatly improved our efficiency at Miquido. By cutting repetitive inquiries, securing data, and boosting productivity, we’ve streamlined processes and delivered significant value to both our business and our clients.
AI tools have dramatically transformed how we approach conversion optimization and A/B testing. For instance, we recently implemented an AI-driven predictive analytics tool that analyzed user behavior patterns and forecasted conversion trends. By integrating this tool, we were able to tailor our A/B tests with unprecedented precision, adjusting variables in real-time based on predictive insights. One specific example was a campaign where we tested two different checkout page designs. Traditionally, we would have run tests sequentially, but the AI allowed us to simulate user interactions and identify the most promising variant before fully deploying the test. This led to a significant improvement in conversion rates and reduced the time spent on testing. The use of AI accelerated our testing processes and provided more profound insights into user behavior, allowing us to make data-driven decisions that enhanced our overall strategy. This approach has been crucial in driving innovation and achieving substantial growth, as it helps us stay ahead of market trends and continuously optimize our offerings.
I have posted an article about using Machine Learning approaches in innovation. It helps to get methodical throughout the innovation process by building a solid base of assumptions and then conducting user and problem research in the real world. I believe that using ML approaches opens up more opportunities for quantity in ideation within both the problem and solution spaces. Additionally, it provides the ability to quickly shift perspectives (B2B Buying Center) before conducting market research. This essentially creates high-quality assumptions that reflect more than just what a team knows and sees, as the models are fed with much more data. https://www.artinyan.com/en/post/revolutionary-ideas-how-ai-tools-are-transforming-the-innovation-landscape
Data-driven AI tools have been an integral part of our business operations. Not only are they useful for strategic purposes such as competitor research, but they are also beneficial in providing KPIs so we know what’s actually performing and what isn’t. Overall, these are just a couple of the many AI tools I’ve found to be most beneficial in day-to-day business operations. Tools like these are key players in company growth and innovation, because they save us time by providing more accurate and targeted data that we can then use to put together a sharper strategy.
I'm Chris Dukich, the owner of DisplayNow, a SaaS company revolutionizing visual marketing through our innovative media platform. As a passionate creator and tech enthusiast, I dive deep into understanding customer and business needs, connecting the dots between processes and technologies. Impact of AI Tools and Technologies: AI has played a vital role in our business, making us grow and be creative at DisplayNow. A model instance of this is our content management system where we have incorporated machine learning algorithms that study the way people interact with ads. Example of AI in Action: In one of our recent retail campaigns, the platform was able to follow up on the commercials displayed by matching them to real-time customer interactions. Consequently, 30% more people were engaged through this dynamic optimization while sales recorded a 20% increase for our customers. Being able to change content according to what an audience does moment by moment has been an amazing thing because it enables us provide highly focused and efficient marketing solutions. Growth and Innovation: The coming in of artificial intelligence into our company not only made things easier but also served as a great catalyst for growth and innovation. We could personalize marketing solutions for clients who sought our services which were powered by AI thus differentiating ourselves from other players in this industry. Such creativity brought about new businesses while expanding our market share with each year experiencing no less than 40% YoY growth rates thanks largely to these kinds of innovations being done here; besides that AI helped us create more features so as keep pace with changes happening within various sectors covered by display systems thus making sure such technological advances remain ahead always. Best regards, Name: Chris Dukich Role: Owner Company: Display Now URL: https://displaynow.io/ Email: chris.dukich@displaynow.io LinkedIn: https://www.linkedin.com/in/csdukich/ Headshot: https://media.licdn.com/dms/image/C4E03AQG8wucBc4N8YA/profile-displayphoto-shrink_800_800/0/1578586742953?e=1727913600&v=beta&t=DJB46x0K4GFQiSJeLySvimWCOwBDf1N0NwqUazpw3cU
How have AI tools and technologies influenced your business operations (share a specific example): It is summer in Nordic countries and my team are all on vacation and difficult to reach. An opportunity to work with a new client in Bolivia came with a 24 hour turnaround time. Since no one was available, I used my go to GenAI, Anthropic's Claude 3.5 Sonnet, to replace each of the individuals of my team and it worked! As I wrote the contract, I separated each part of writing the contract to Claude so that Claude had a complete overview of the whole contract and also understood what each section of the contract was written and why changes were made. Working with Claude was like having endless resources of professionals who had local Bolivian business experience to help me to craft a winning professional contract with specific references and clauses that made our offer stand out and ability to work internationally be self-evident. Another realization was the incredible speed that Claude worked at. Detailed answers were provided in seconds with example of optimized contractual text, suggestions of new sections for the contract and why, and always asking if I wanted to look into other areas I had not thought of. Claude made suggestions that I did not choose to use but it gave more confidence of the quality for the final contract. What impact have they had on your company's growth and innovation? Our startup's SEO is 100% doen by AI. Our results have seen steady web traffic growth and our most important keywords are now ranking extremely high in Google. Only AI could have achieved these results and so quickly. My plan is to have 50%+ of my leadership team to be AI services. The cost will be less than USD $100 per month and the AI will work 24/7 and provide me with feedback, reports and answer my inquiries any time of the day without hesitation. All businesses can benefit from AI when they are coached on how to optimize their culture and mindset for AI. Once this is learned, a business will achieve incredible success because it will be one step ahead of everyone, including its competitors.
Generative AI is currently causing significant disruption in the creative industry. While some view it as a threat, we chose to embrace its potential. Our industry has weathered many technological changes, from the advent of sound and colour to the internet and mobile devices. We saw AI as another evolutionary step. We started experimenting with AI tools like Midjourney, which enhanced our creativity during the pitching process by allowing us to visualise and communicate intangible ideas more effectively. This has significantly improved the impact of our pitches. A pivotal moment came in 2023 when we secured our largest project to date by using Midjourney to produce high-quality concept art during the pitch. Although we lacked specific experience, our innovative ideas stood out, thanks to the compelling visuals we created. The project has since been completed and marked a major success, enabling us to offer a new service backed by this high-profile example. This growth was made possible by generative AI. The key lesson we've learned is to embrace change and leverage AI's creative capabilities. By playing, experimenting, and exploring, we can use these tools to enhance our talents and drive innovation.
AI tools have significantly boosted our operational efficiency. As an SEO agency, content creation is crucial, and AI helps overcome writer's block and accelerates the ideation process. This enables continuous content output, allowing our team to focus on strategic tasks. Integrating AI has driven our growth and innovation by streamlining workflows and enhancing productivity.
In my business, I have seen that the use of AI has revolutionalised how we deal with customer information. We began employing an AI-based tool for filtering through massive volumes of data from consumers’ interactions and opinions. In the past, it was challenging to identify patterns or trends with a reasonable degree of accuracy. Now, the AI highlights such trends as changes in customers’ preferences or the emergence of new markets, and it does this in real time. It also forced us to modify the product range more frequently and synchronise our marketing initiatives with customer demands more effectively. Therefore, the overall customer satisfaction ratings increased and subsequently the rates of sales were enhanced. This increase in responsiveness and data-driven decision-making has driven both growth and innovation, allowing us to maintain our position in a competitive market.
AI tools and technologies have had a profound impact on our business operations, especially in content generation and marketing. One standout example is our use of AI for creating high-quality, engaging content at scale. By leveraging tools like ChatGPT, we’ve significantly boosted our marketing efforts and streamlined our content creation process. Before integrating AI, producing quality content was time-consuming and required substantial human resources. Now, we can generate drafts and polished pieces quickly and efficiently. This allows us to maintain a consistent output of blog posts, social media updates, and video scripts, which keeps our audience engaged and attracts new users. For our Bible Chat App, AI-driven content has been crucial in providing fresh, relevant material that resonates with users. This not only engages existing users but also improves our search engine visibility, bringing in new users. The impact on our company’s growth has been substantial. Streamlined content creation allows us to allocate resources more effectively, focusing on strategic initiatives and innovation. AI has democratized content creation within our company, enabling employees and contractors without strong writing skills to contribute effectively. In terms of innovation, AI helps us stay ahead of industry trends and rapidly adapt to changing market demands. By continuously analyzing user data, we refine our strategies and maintain our competitive edge. AI tools like ChatGPT have revolutionized our business by enhancing productivity, enabling consistent content creation, and fostering innovation. This has significantly impacted our company’s growth, allowing us to engage our audience effectively and drive long-term success.
At first, I was quite reluctant to use any AI tools, but similar to many other businesses, I realized I needed AI to scale higher with my current resources. My company wanted to open up a new project on an entirely new market, and while we had technical know-how, we lacked local expertise. Finding reliable, local help for the project was out of the question due to budgetary limitations, so my team pondered using AI, especially since we were dealing primarily with content management and online marketing questions - areas where AI can be utilized when using correct prompts. Quite frankly, without AI, we wouldn't have been able to open up our new project on the market, or at least not with the resources we had. Thanks to AI, we've been able to expand to a new, foreign market, have optimized and localized our content and marketing materials, and are already working actively with our day-to-day marketing despite not being local. What's more, we've managed to establish over 13% click-through rate on some of our AI-generated marketing materials. That's something we could not have achieved without the help of AI - it has been a pivotal part of the business, and we only hope to grow and scale higher, all thanks to AI.
AI tools have changed how we work, especially with automated threat detection. One example is AI analyzes security data quickly to find threats faster than people can. It makes our security services more dependable. We’ve gotten more clients and become well-known. AI lets us focus on creating new services, which helps us grow and improve.
AI tools changed how we work. One example, our AI software helps us plan projects better by looking at past jobs. It showed us how to fix delays with materials. Now, our projects go smoother and customers are happier. We're 20% faster, so we can do more jobs. AI has helped us grow and think of new ways to improve.