1. A common policy violation is creating a second account with the same information such as tax/bank and Amazon catches that immediately. 2. Click signals for reviews are shared IP, overlapping bank information and often shared listing behavior. 3. Another misunderstanding is proxies are the only thing needed to stay under the radar and Amazon is using multiple data signals, not just IP. 4. Proxies can be justified when used with a full stack of operations; however, teams have to know the reputation and stability of the IP. 5. Ultimately, payment source, devices, IP address and listing behavior should be the biggest differentiating signals. 6. Virtual desktops, MDM, or sandboxing could also be effective to keep the user and tools separate off the accounts. 7. Geo-location consistency is critical; do not login in Shenzhen one day and New York the next day without some sort of explanation. 8. If you do end up with a false positive, the best resolution would be to provide quickly, receipts or invoices and proof of your supply chain. 9. One misstep I saw was 2 "separate" accounts using the same Wi-Fi; both accounts shut down. There was a detail that crossed over that could be completely avoided. 10. The biggest myth around proxies is they are anonymity; account hygiene will always supersede proxies. At SourcingXpro, we view account safety as we view sourcing; every signal needs to be clean and consistent. I say the same thing with Influize, sellers take too many shortcuts and create defects moving forward.
Common policy mistakes sellers make regarding second accounts include opening accounts without legitimate business needs or attempting to bypass suspensions—both quickly lead to related account shutdowns. Many also fail to establish proper operational separation across banking, tax IDs, inventory, and branding. Amazon typically reviews multiple accounts when they detect shared IP addresses, devices, payment methods, overlapping product catalogs, or identical listing content between accounts. A persistent myth needing retirement is that simply changing your IP address provides adequate protection. The reality is that Amazon analyzes over 20 different data points to identify related accounts—proper compliance is far more effective than technical workarounds. Proxies are beneficial for distributed teams or geographical testing but come with risks including low-quality IPs, problematic usage histories, and detection vulnerabilities. We recommend vetting providers carefully, using dedicated residential IPs, and implementing proper browser and device isolation protocols. Account separation requires keeping distinct IP and device fingerprints, payment instruments, legal entities, contact information, inventory sources, and product catalogs. Virtual desktops, mobile device management, and sandboxing technologies provide strong solutions for isolating account logins and tools, particularly for virtual assistant teams. These approaches maintain auditability while reducing accidental cross-contamination. For location consistency, align your account location signals (IP address, shipping origin, business address) with your declared regions and avoid irregular logins from unrelated geographical areas. When addressing false positives with Amazon, provide corporate documentation, bank statements, IP logs, and evidence of separate ownership and operations in a clear Plan of Action. A common mistake creating unnecessary risk is allowing staff to access multiple accounts from shared unmanaged devices. Implement dedicated hardware or controlled virtual environments to mitigate this risk. The biggest misconception about proxies is that they guarantee anonymity. In reality, they're just one layer of protection—without comprehensive operational separation and proper digital hygiene, they won't prevent account linkage.