'm Vinni Sabnani, founder of Gift To Inspire (www.gifttoinspire.com), an online Christian gift store where every product is handmade by U.S.-based women caregivers, most of whom are stay-at-home moms, or women caring for elderly parents, special-needs children, or homemakers. These artists pour Scripture and prayer into every item they create and our website focuses on giving them a platform to sell Christian-inspired products while spreading the faith to Christians through everyday products like jewellery, mugs, tote bags and more. Our email list has grown to be one of the most important ways we highlight our artists and their products. We feature artists in our newsletters, highlighting their products and testimony. Subscribers receive an early access window to new products. Skill sharing and tips by women artists for women artists. We also do "no-sell" emails that could be simply a short devotional, sharing a blog post, and more. How we get people to sign up: We post about our newsletter on our social media pages and it has a sign up bar on our website. Our subject lines feel like a friend is sending the email - which is what we strive for them to come across as. We write subject lines the way these women talk to each other.
1 / Our team relies on "staycation alert" emails to reach local customers with information about last-minute booking availability, along with complimentary beer flights and partner discount offers. This strategy helps us fill open slots quickly. Our email marketing also focuses on experience-driven content rather than direct promotion, using themed newsletters like "Fall hygge at Oakwell" and "Your cozy winter ritual." We've found that guests engage more when emails offer travel inspiration and atmosphere. 2 / On our website, we feature a custom beer quiz called "Find your perfect bath blend," which helps users discover their beer match through a fun profile and naturally encourages them to join our mailing list. After booking, our thank-you emails include team member photos, which increases open rates because customers can now associate real people with our brand instead of seeing us as just another company. 3 / Website: oakwell.com Instagram: @oakwellbeerspa LinkedIn: https://linkedin.com/in/damienzouaoui Headshot (if needed): https://drive.google.com/file/d/1OWlXv9AN_biCpecqwcSK7zBS_U8OB2on/view?usp=sharing