'm Vinni Sabnani, founder of Gift To Inspire (www.gifttoinspire.com), an online Christian gift store where every product is handmade by U.S.-based women caregivers, most of whom are stay-at-home moms, or women caring for elderly parents, special-needs children, or homemakers. These artists pour Scripture and prayer into every item they create and our website focuses on giving them a platform to sell Christian-inspired products while spreading the faith to Christians through everyday products like jewellery, mugs, tote bags and more. Our email list has grown to be one of the most important ways we highlight our artists and their products. We feature artists in our newsletters, highlighting their products and testimony. Subscribers receive an early access window to new products. Skill sharing and tips by women artists for women artists. We also do "no-sell" emails that could be simply a short devotional, sharing a blog post, and more. How we get people to sign up: We post about our newsletter on our social media pages and it has a sign up bar on our website. Our subject lines feel like a friend is sending the email - which is what we strive for them to come across as. We write subject lines the way these women talk to each other.
I'm Jessie--I founded Dermal Era Holistic Med Spa in Miami and run Woman 360 mentoring women entrepreneurs. I've been building my email list for years across both the spa and my natural wellness product line, and I treat it like a sacred circle, not a blast zone. **How I use email:** I send what I call "ritual reminders"--short monthly emails tied to moon cycles or seasonal shifts that include a 2-minute self-care practice anyone can do at home, then mention which spa service supports that same intention. For example, during full moons I talk about release and pair it with our lymphatic massage. It's education first, sales second, and my click-through rate sits around 18% because people actually want to read it. I also send pre-launch access to my membership clients when we're testing new treatments--they book those spots in under 48 hours because they feel chosen. **What gets signups and opens:** I offer a free "5-Day Skin Reset Guide" at checkout and on our site that teaches people how to do facial gua sha at home with items they already own. It's valuable without them spending a dime, so they trust me enough to stay subscribed. My subject lines are direct and rooted in feeling: "Your skin is talking--here's what it's saying" or "This is why your body holds tension in your jaw." No caps, no emojis, just truth. I also include my personal cell number in every email footer, and yes, people text me--it builds real relationships that turn into loyal clients and referrals. We're at dermaleraspa.com and on Instagram. The difference maker is sending emails you'd actually want to receive yourself, written like you're talking to someone you genuinely care about helping.
1 / I share love letters from our atelier through poetic messages, photographic content, and occasional stories about the women who inspire our designs. Our studio updates work like spiritual moodboards, offering emotional resonance to our audience. Subscribers are the first to see glimpses of new lingerie collections via unedited photographs or rough sketches. This way, they experience our creative journey rather than receiving standard marketing content. 2 / Most of our subscribers find us through pop-up events, where they physically engage with our products--combining comfort with understated design. When they subscribe, I offer early access to new products and handmade gifts, but I frame it as joining an exclusive emotional community rather than entering a marketing list. I also avoid standard subject lines in our emails; instead, I write emotionally evocative ones, like "For soft days and red lips," steering clear of direct sales language. 3 / Our Instagram account @mermaid__way (double underscore) carries most of our visual content. It features various textures and human bodies lit naturally by the sea, using delicate lighting effects. Our website is still in development, but I remain accessible through direct messages and studio-based events.
1 / Our team relies on "staycation alert" emails to reach local customers with information about last-minute booking availability, along with complimentary beer flights and partner discount offers. This strategy helps us fill open slots quickly. Our email marketing also focuses on experience-driven content rather than direct promotion, using themed newsletters like "Fall hygge at Oakwell" and "Your cozy winter ritual." We've found that guests engage more when emails offer travel inspiration and atmosphere. 2 / On our website, we feature a custom beer quiz called "Find your perfect bath blend," which helps users discover their beer match through a fun profile and naturally encourages them to join our mailing list. After booking, our thank-you emails include team member photos, which increases open rates because customers can now associate real people with our brand instead of seeing us as just another company. 3 / Website: oakwell.com Instagram: @oakwellbeerspa LinkedIn: https://linkedin.com/in/damienzouaoui Headshot (if needed): https://drive.google.com/file/d/1OWlXv9AN_biCpecqwcSK7zBS_U8OB2on/view?usp=sharing