Multi-point personalization is the best personalization tactic this year. Layering it into Company + role + recent trigger + peer proof got us a 6.2% open rate. Unlike the basic name + Company that only had a 1.6% open rate. The layers should include relevant points that build relatability and credibility around what you are offering. Let me break down how we did it: * Company- reference what is happening in their business. "I saw [company] expanded your data ops team, congratulations." It shows you understand the business and are not mass-emailing or sending automated emails. * Role- speak their language. "Most RevOps leads mention visibility gaps between CRM and enrichment tools. Is this true for you?" Speaking their language connects their daily responsibilities and reality to your offer. It proves the email is not random, it is meant for them. * Recent trigger- is there an event around the time of your outreach? A social post, new funding, product launch or tech stack exchange? "I noticed your team is hiring other data engineers. Seems like you are expanding fast and remember, timing matters." * Peer proof- add a one line credibility. "We helped [peer company] triple their leads in five months." Peer proof converts interest into trust. Choose a peer company that is familiar or aspirational. Get these points to build a small narrative in less than 150 words. It'll communicate that you know what is happening. You understand their role, situation and here is proof that what you are offering works.