The key to finding that balance is setting clear guidelines upfront, while still giving influencers room to be themselves. I usually provide a brief with brand goals, talking points, and any must-have details, but I make it clear that we want the content to reflect their tone and style. If it sounds too scripted, audiences pick up on that and the post loses impact! What's worked best is treating it like a collaboration, not a hand-off. I'll sometimes review a draft or idea they send over, but only to offer feedback if something feels off-brand, not to rewrite it. When influencers feel trusted, they tend to deliver content that performs better because it feels natural to their followers and still hits our goals.