I’m working on a story for Frenchly (and possibly French Morning) about how Beaujolais Nouveau 2025 made its way into the U.S. this year — and how restaurants and bars are keeping the celebration alive, despite shifting trade conditions. I’m looking to feature: -Importers or distributors who successfully brought Beaujolais Nouveau 2025 into the U.S. How did you manage the logistics this year? Did tariffs, shipping delays, or costs affect your timeline, pricing, or volume? -Restaurants, bars, and wine bars that are celebrating Beaujolais Nouveau 2025. What are you planning — tastings, pairings, live music, themed menus? Did you face any sourcing challenges? Are you pouring traditional Nouveau, other Beaujolais, or domestic alternatives? This piece will spotlight the creativity and commitment behind keeping the Beaujolais tradition going in the U.S. I’d love to include a quote or insight from you or a member of your team. Please send your responses along with your name, job title, business name, and email address for follow-up or attribution. Deadline: Monday, November 17

I've watched how the Beaujolais Nouveau celebration in the U.S. has evolved over the years, especially as global logistics and trade costs continue to shift. From my experience working with restaurants and hospitality businesses on their digital marketing, many clients faced real challenges this year with shipping timelines and import costs. Instead of relying solely on imported bottles, some leaned into creative storytelling—highlighting the French heritage of Beaujolais while pairing it with local wines that capture a similar spirit. One client hosted a "Beaujolais & Beyond" tasting night, featuring both traditional Nouveau and small-batch California Gamay, which kept the excitement alive while managing cost and availability concerns. The key to keeping Beaujolais celebrations relevant this year has been adaptability. Restaurants that promoted the event early online, optimized their local SEO for wine-focused keywords, and showcased behind-the-scenes sourcing stories on social media saw strong engagement—even when they couldn't pour the exact vintage they hoped for. It's proof that the heart of the celebration isn't just the wine itself but the community and experience built around it.