As a boudoir photographer, I stay on top of trends by following influencers in fashion, makeup and photography. I recently attended a boudoir photography conference where nude lip colors, CBD skincare and veil props were popular. A trend I’ve incotporated is CBD skincare. I provide CBD balms, oils and masks for my clients to use before their shoots. CBD reduces inflammation and gives skin a gorgeous glow which translates beautifully in photos. My clients love the results and many continue using CBD products after their shoots. Another trend is using veils, fabrics and other props to create dreamy, ethereal images. I’ve invested in several gauzy veils, silky robes and lace masks that I style clients in for a sensual yet whimsical look. Adding these props has allowed me to increase my shoot fees and package prices. They’ve been a hit on social media, gaining lots of likes and new inquiries. Staying ahead of trends is key in boudoir photography. I research the latest styles, invest in new props and products, and implement them to keep my work fresh and clients coming back. When you find trends that excite your ideal clients, incorporate them into your services right away.
With all the new skincare trends popping up, it’s a great chance for us to help our community learn how to prevent common aging issues. By staying engaged with industry news, attending seminars, and using social media, we can offer our clients innovative treatments tailored to their unique needs.
As the founder of Glow Therapy, I stay on top of skincare trends through my work with dermatologists and industry experts. A recent trend I've incorporated is red light therapy, using specific wavelengths of light to reduce wrinkles and clear acne. When I finded affordable at-home LED masks, I realized this was a trend with staying power. I launched Glow Therapy to make professional light therapy accessible to everyome. Our masks use a combination of red, near-infrared and blue light to address aging, acne, and overall skin health. In the last year, Glow Therapy's revenue has soared over 500% as light therapy has gained mainstream popularity. The key is finding an emerging trend, then developing products to make that technology affordable and easy to use at home. For us, that meant creating a multi-spectrum LED mask at a price point under $200. By getting into red light therapy early, we've established ourselves as leaders in at-home beauty tech. Our mission is to stay ahead of trends and quickly develop products so more people can access professional treatments. When you spot a trend ready to break into the mainstream, move fast to provide solutions. Be first to market, and success will follow.