One vital insight I have gained in spotting and nurturing talent is that potential is often the consequence of a lack of confidence rather than a lack of skill. I have met many people early in their careers, who downplayed their own ability, simply because they had not yet found the right environment to flourish. Establishing that environment, through coaching and providing structure, and continually providing coaching and feedback, gets them further than any single training session. When it comes to looking at long-term successful careers, I have learned that sustainable careers are built on adaptability and integrity. It is not just about helping someone secure their first position or job opportunity, but preparing someone to grow and change their career as the industry does, all while remaining true to their authentic voice. The ease in coaching this process of self-reflection and growth is equally as important as the strategy they are being taught. Finally, the relationship between all agents and their talent must be built on trust. As agents, we are not just advocating for someone's next opportunity, but their overall vision and career longevity. Talent trust their agent's confidence in their ability before the opportunity to spotlight arrives, is when two careers can take shape.
I look at people differently than most do when trying to find the next emerging star or talent. I don't simply go by what is trending right now and who has the largest social media presence. The one thing that will lead to lasting and true success as a performer is to be authentic and to form a real connection with your fans. The one person that will continue to thrive long after the fad of whatever is currently trendy are the performers that are not afraid to take the road less traveled and create something original and new. Their pure love and drive for the art will make them stand out from the rest of the pack and ultimately succeed where others fail. To me, it's about having that core commitment to your own growth and being willing to learn and adapt, as well as passion and resilience which are the building blocks of a long-term career. While talent can get you into the door, it is the commitment to continued development and to staying true to your art or craft that builds lasting careers. That way of thinking has helped many artists and creative professionals build long term careers. The focus on development and not just getting instant recognition, will result in a sustainable and successful career. Talent may give you entry, but it is the quality of your character and your consistency that keeps those doors open.