One of the ways we highlight the value of our benefits package is by collecting and compiling value-adds that exist around the margins of our primary programming. This could include anything from carrier discount programs, health screenings, travel assistance, financial wellbeing webinars and/or other 'free' features and components. When employees can experience and understand both depth and breadth of the offerings, there's a greater perception of the value of these programs.
We communicate the value of our benefits package by providing proof of the impact of our products over email. For example, our benefits package contains an app that helps employees manage stress. We share the statistic that “76% of users reported lower stress levels” after using the app over internal emails when we launched the product. Statistics are powerful, and proving there is an impact encourages staff to engage with the benefit.