Today's SEO requires websites to be very mobile-friendly. User engagement can improve significantly by giving priority to the top fold on mobiles, ensuring that it has optimized text and loads fast. To me, working on the mobile layout has been beneficial in terms of keeping customers coming back and even improving search engine positions. Ensure that you have a consistent experience cross-platform by concentrating on developing a responsive design that works well on all devices since an integrated mobile interface is crucial for a successful mobile-first approach.
A highly effective but often overlooked SEO strategy is optimizing for "Hidden Ranking Signals" within Google's Quality Rater Guidelines (EEAT) and UX Signals. Instead of just focusing on backlinks and keywords, improve credibility signals like author expertise, content freshness, and user trust elements (real testimonials, case studies, and transparent policies). Additionally, track user behavior signals-scroll depth, time on page, and return visits-which indirectly influence rankings.
Optimizing Google Business Profile (GBP) title with primary business keyword is one of the quickest ways to improve local SEO rankings. Google heavily weighs the business name when determining relevance for local searches, so including a keyword (while keeping it natural) can significantly boost visibility. For example, instead of just "JO Marketing," using "JO Marketing - SEO Training in Nepal" can help rank higher for searches like "SEO training in Nepal."
Focus on search intent. Rather than just going for keywords, understand what users really want when they search. Make content that answers their questions, solves their problems, or helps them take the next step. When you match this intent, rankings, engagement, and conversions improve easily.
My best SEO strategy that is constantly coming out positively in our experimentation is user experience optimisation. Google has never made it more clear that it wants to prioritise websites that offer a trustworthy and smooth experience on page 1 of search results. Therefore websites that add positive user experience elements such as FAQ snippets, testimonials, case studies, links to useful resources and blogs will rank higher than competitors that don't/
Page speed is a crucial ranking factor for SEO, as slow-loading websites lead to higher bounce rates and lower search rankings. Optimize images, enable browser caching, and use a content delivery network (CDN) to improve load times. Minimize JavaScript, CSS, and server response times to enhance performance further. A fast website improves user experience, increases engagement, and boosts organic rankings on search engines.
Focusing on topical authority is one of the most effective SEO strategies. Instead of just targeting isolated keywords, create a content hub with pillar pages and supporting articles covering every aspect of a subject, interlinked strategically. This signals to search engines that your site is an authoritative resource, improving rankings across multiple related queries. Implementing this approach helped one of my clients increase organic traffic by 120% in six months by dominating their niche with well-structured, in-depth content.
Focus on optimising for search intent...Really think about it! Make sure your content perfectly matches exactly what users are looking for, analyse your audience, then the top-ranking pages. Create something even better than your competition by adding unique insights, visuals, or a fresh angle. (Prioritise E-E-A-T) When your content is the best at fully satisfying search intent, Google is much more likely to rank you higher!
My best SEO tip? Match your content to what users actually want-not just what you think they want. I dive into user research-looking at customer questions, feedback, and pain points from forums, surveys, and social media-to understand what they truly need. Then, I create content driven either by proprietary data or unique insights, so that it's easy for them to act on it-because when you genuinely solve problems, rankings follow.
Focus on topical authority by creating in-depth, well-structured content clusters around a core topic. Instead of just targeting isolated keywords, build a network of interlinked articles that comprehensively cover different aspects of your niche. This helps search engines recognize your site as an authoritative source, improving rankings and organic traffic. Prioritize quality, relevance, and internal linking to strengthen the overall SEO impact.
If I had to share just one SEO strategy, it would be matching content to user intent with depth and precision. Many sites focus on keywords but overlook whether their content truly answers the searcher's query. Instead of just stuffing in keywords, analyze the why behind the search-does the user want a quick answer, an in-depth guide, or a product recommendation? Craft content that not only satisfies the intent but also keeps users engaged with structured data, internal links, and clear CTAs-Google loves content that delivers real value.
My best SEO strategy is optimizing internal linking to boost page authority and rankings. I've seen noticeable ranking improvements by strategically linking high-authority pages to underperforming ones without needing new backlinks. For example, I once used internal links to push a low-ranking product page from page 3 to page 1 in just a few weeks. The key is to use relevant anchor text and prioritize linking from high-traffic pages to those that need a boost!
Managing Partner and Growth-Marketing Consultant at Great Impressions
Answered 8 months ago
I would rather focus on utilizing Google Search Console to its fullest. Instead of creating new content with new keywords, I would prioritize capitalizing on search queries that are underperforming in terms of rankings, CTRs, etc. I would work on improving what is already performing rather than starting from scratch.
For my clients, I like to focus on building high-quality backlinks from reputable sources in the same industry. Of course, most SEOs already know that backlinks act as "votes of confidence" when it comes to Google ranking your site, which is why I like to target sites in the same industry for that extra topical relevance boost. I focus on earning backlinks via guest posts, partnerships, and sponsorships for local events that are relevant. I also focus on quality over quantity as I'd rather have a handful of amazing links compared to an explosion of backlinks pointing at a site.
My best SEO strategy is to optimize for search intent. Before writing any content, I thoroughly research the most common search queries in my niche to understand the problems or questions people have. Then, I craft in-depth, well-structured articles that provide genuinely helpful information. This boosts user engagement, signaling to search engines that the content is valuable and relevant.
Focus on topical authority. Instead of targeting random keywords, create in-depth content clusters around a specific topic to establish expertise. This helps search engines recognize your site as a trusted source, improving rankings for all related keywords. Consistently update and interlink these pages to strengthen your authority over time.
The best SEO strategy should focus on creating authentic, high-quality content that provides real value to your audience while naturally integrating relevant keywords. Prioritize user experience by ensuring fast-loading pages, mobile responsiveness, and easy navigation, as search engines reward sites that keep visitors engaged. Build authority and trust through consistent content marketing, backlink strategies, and thought leadership in your industry. Finally, continuously analyze and refine your approach using SEO tools and analytics, adapting to algorithm updates and audience behavior.
Write your content for people, not search engines. As Google continues to update their search algorithms it has become more important than ever to create a good user experience on your page in order to lower your bounce rate, increase time on page, and keep users exploring your site - this means avoiding old SEO tricks that focus on making your page seem more desirable to crawlers at the expense of the user (such as keyword stuffing, being overly verbose, or burying the answer to the users query).
The best SEO strategy that we've identified for our website is focusing on high-quality backlinks. Backlinks are one of the most effective ways to build SEO, but so many SEO managers are so focused on getting backlinks that they chase down any site they can get. Instead, we tailor our strategy to focus on high-quality sites that will not only give us backlinks, but also more traffic, credibility, and eventually sales. By building relationships with these sites, we ensure long-term SEO benefits as well as credibility.
At Celestial Digital Services, I've helped small businesses achieve considerable growth by using the power of content freshness. For a local bakery client, updating their blog bi-weekly with seasonal recipes and baking tips led to a 40% increase in organic search traffic. This consistent updating boosted their freshness score, which Google rewards with higher rankings. I focus on developing a robust content strategy that aligns with Google's changing algorithms. By regularly refreshing and expanding relevant content, businesses can remain competitive and improve user engagement. It's a proven method that not only improves visibility but also solidifies brand authority in the digital space.