A slide deck is meant to support the speaker with visual aids, not replace the speaker. People often put all of their points on a slide and the audience is forced to sit, bored, while they present what the audience has already read. And so it is with video. When the video is too long, too comprehensive or basically could have replaced the whole presentation, you've done it wrong. Use a video to present the problem you are about to solve with your presentation. Or use a video as a specific example. Or use a 5-second video to make the audience laugh, or cry, or present a point of view that isn't yours. Be in dialogue with the video to show that you know how to listen and respond to criticism. Don't use a video because it's better than you. If that's the case, you should have just emailed the video instead of bothering to take the stage.
The single biggest mistake I see businesses make when using video is not utilizing multiple Call-to-Actions (CTA) throughout their video. For example, we at Real Estate Bees work with many realtors who create informational video content on different social media platforms. However, the vast majority of them don't ask viewers to perform a single action during the video. This is a huge mistake that costs them tens of thousands of commissions a month. My team and I teach our clients a simple, actionable tip that results in much greater engagement, which ultimately leads to higher ROI from video content. The tip is simple - to incorporate in a natural manner multiple engagement-driven CTAs throughout the videos. It starts with asking to like the video, then subscribe/follow, post a comment, share video with a friend, and more. Of course, each CTA is being seamlessly integrated into each video making it 100% natural and organic. I believe this tip alone can transform any business, regardless of the industry, that create video content into powerful engagement opportunities.