Definitely, it works-a lot. The company I exited recently was in a service where testimonial videos and a strong brand story video were necessary. We launched this video (https://www.youtube.com/watch?v=nagiSYV_hBw), and it took off-massive engagement, people redirected to the website, and conversions spiked. I can't share the exact numbers now since I'm no longer on the board, but I've seen firsthand how video storytelling moves the needle. It's not just about views; it's about trust, authority, and momentum. Now, through Ohh My Brand, we craft these videos for our clients, helping them turn their brand stories into conversion engines.

I once noticed that our homepage had too much text, and visitors weren't engaging as much as we hoped. So, we replaced a long-winded explanation with a brand story explainer video--showcasing our process, our clients' success, and the real impact of our work. The result? A 35% increase in conversions within just three months. Prospects understood our value much faster, making sales calls smoother and reducing hesitation. We didn't stop there. We repurposed the video into social media ads, breaking it down into bite-sized clips tailored for different platforms. This strategy led to a 20% increase in ROAS, proving that an engaging brand story isn't just great for awareness--it's a powerful tool for driving actual sales. This experience reinforced my belief that high-quality videos aren't just an extra asset; they're an essential piece of a strong marketing strategy.

A local dental clinic struggled with low conversion rates on its website. Although it offered great services, it could not connect with potential patients online. We created a brand story video featuring the dentist, real patient testimonials, and a behind-the-scenes look at its practice. The video replaced a static hero image on its homepage. Within three months, appointment bookings jumped 42%, and time on site increased by 68%. We also tested the same video in a paid ad campaign. Retargeting visitors who watched at least 50% of the video led to a 4.5x ROAS on Facebook and Google Ads. Real people, real stories, and an emotional connection. A well-placed video doesn't just inform--it builds trust fast, turning clicks into actual bookings.

Back when I was filming weddings, every videographer had the same playbook: a portfolio of highlight reels, slow-motion first looks, and cinematic drone shots. It was all beautiful, but it all looked the same. And when everything looks the same, how do people choose? Usually, by price-and that was a race to the bottom. I didn't want to be just another wedding videographer competing on price. I wanted to stand out. So instead of leading with my work, I made my first brand story video-about me. My journey. How I had been filming weddings since I was 13, how I started by converting VHS tapes to DVD in my parents' kitchen, and how I built my business from scratch. It wasn't just about showing wedding footage-it was about showing who I was and why I loved what I did. And that video changed everything. Before, I was charging $300 per wedding and doing everything myself. After the video? Couples started reaching out not because I was the cheapest, but because they felt a connection. They saw my passion. They saw a real person, not just another vendor. Suddenly, I wasn't just another option-I was the guy they wanted to film their wedding. That one video allowed me to raise my rates from $300 to $3,000-$5,000 per wedding. I went from a solo freelancer to running a full-fledged team. We scaled to filming 100 weddings a year, and for the first time, I wasn't just making a living-I was growing a business. The biggest lesson? People don't buy what you do, they buy why you do it. That's why brand story videos work. They create an emotional connection before a sales pitch ever happens. Whether you're selling wedding films or franchises, people want to do business with people, not just a brand. So if you want to increase conversions, don't just tell people what you do. Show them who you are-and why it matters.

We used brand story marketing videos on our homepage to showcase customer success stories and explain our services in a more relatable way. By incorporating videos that highlighted real-world impact, we saw a 25% increase in website conversion rates and a 40% improvement in our ROAS. The storytelling approach helped build trust and connect with our audience, making them more likely to convert.

Oh, I remember when we first dipped our toes into using brand story marketing videos; it was quite the game changer for us! We used to rely heavily on traditional ads and static images on our website, but then we decided to add a personal touch by introducing videos that tell our brand's story. For instance, we launched a series of short videos that highlighted key elements like our company's values, the people behind the scenes, and the unique benefits of our products. They weren't just about selling but about connecting and building relationships with our customers. The results spoke for themselves. After implementing these videos, we saw our website's conversion rate improve significantly. One campaign, in particular, I remember vividly—when we introduced a video telling the story of how our products are sourced and made, we saw an increase of about 30% in conversion rates within the first few months. And the return on ad spend? It doubled! These videos helped customers see the real value of what we were offering and made them feel more connected to our brand. It just goes to show, sometimes bringing a bit of your company's heart to the forefront can make all the difference in how consumers respond.