I approach incorporating branding and storytelling by selecting materials, colors, and features that echo the brand's essence without making the space feel overly corporate. For example, in the Ornua project in Fermoy, Co. Cork, we blended their international corporate identity with local artistry and natural elements. By working with Cork-based talent, we introduced vibrant living walls, art murals, and a color palette inspired by the local countryside. This approach allowed the space to reflect Ornua's brand while remaining relatable and authentic, connecting visitors with both the global and local aspects of the brand. Please feel free to use any of our photographs below. https://www.stylesosimple.com/portfolio-collections/my-portfolio/ornuathehomeofirishdairy
Brand should be clearly connected to the design of a hospitality space, which naturally lends itself to storytelling and authentic place making for a specific venue. I believe there is a severe lack of attention to design-focused storytelling. It's a shame, really, because each hotel, bar, and restaurant has a unique story of how it came to be, and a lot of talented minds collaborated for a long time before the space opens. Decisions were made along the way on materials, artwork, color palettes. Sadly they are often glazed over as a sentence or two in an opening release, and shelved in favor of stories that are perceived as directly tied to revenue. However, one example of when it was done right is with Sugar, the rooftop bar at EAST, Miami. I was on the PR team there shortly after opening, and there was such a concerted effort to have a design concept that was unique to Miami, but was clearly influenced by the parent brand in Hong Kong. Sugar was known as "The Asian rooftop garden in the center of the Brickell bustle," and we worked hard to remind everyone of the storytelling and brand identity behind the venue. You have to keep telling the design story. There is an audience for it, and design alone can bring an entire niche audience to your venue. For Sugar, we always found ways to tie in the story and the heritage, such as key celebrations (Chinese New Year), popup partnerships (Fortune Cookie donuts with a local purveyor), and seasonal accents (Cherry Blossoms). The storytelling came natural and the bar remains a 'must visit' spot in Miami several years later.
To incorporate branding and storytelling into a hospitality space, I first focus on understanding the core identity of the brand-what it stands for, its history, its values, and the emotional experience it wants to offer. This foundation helps inform the design decisions, ensuring that every element from the layout to materials and decor consistently reflects the brand's story. The goal is to create an immersive experience where guests can feel the brand's essence through the environment. For the design of a Swedish restaurant, the approach centered around blending traditional Swedish design principles with the restaurant's brand identity, creating a space that felt both modern and rooted in Scandinavian heritage. The core of the design was focused on minimalism, functionality, and the use of natural materials, key elements of Swedish design. To evoke a sense of warmth and authenticity, we incorporated light woods like birch and pine, which are commonly used in Scandinavian interiors. The color palette was kept neutral, with soft whites, light grays, allowing natural light to be a central feature of the space. To connect with Swedish culture, we added details like handwoven textiles, minimalist furniture with clean lines, and decorative elements inspired by traditional Swedish folklore.
Incorporating branding and storytelling into a hospitality space begins with a clear understanding of the brand's unique identity and the emotional experience we want to evoke for guests. The design should tell a cohesive story that resonates with the brand's values, target audience, and location. For example, in a recent project with a boutique hotel brand rooted in local culture and artisan craftsmanship, we wove the story of the region into every design element. We collaborated with local artists to create bespoke artworks and furniture that celebrated local heritage, while earthy color schemes and textures mirrored the natural surroundings. From custom lighting that mimicked the area's iconic sunsets to a curated scent in the lobby that hinted at local flora, each detail helped create an immersive, authentic experience for guests. The result was a space that not only looked unique but also told the story of the region and the brand's dedication to quality and sustainability. This holistic approach elevated the guest experience, making it memorable and meaningful, while reinforcing brand identity at every touchpoint.
When it comes to incorporating branding and storytelling into the design of a hospitality space, especially for an Airbnb, we approach it by thinking about the guest experience first. As both brand photographers and Airbnb owners, we know that the space should visually reflect your brand's values while also telling a story about the experience you want guests to have. For our Airbnb, we focused on creating a cozy, modern retreat for business travelers and tourists. This meant designing with comfort and ease in mind. We settled on a modern European color palette using neutrals, with comfortable furniture, and little meaningful touches like local coffee and fudge as welcome gifts. These choices weren't just about aesthetics; they were about telling a story of relaxation and convenience. And we didn't forget the home-away-from-home vibe. The branding really comes through in the experience we offer. Fast Wi-Fi, a dedicated workspace, and thoughtful details like curated coffee table books and handwritten welcome notes reinforce that. It's about finding art that is relevant, such as a classic framed photograph of the Eastern coast, in a theme and colours that coordinate well with the more permanent items such as wall colour and flooring. At times, this may mean scouring thrift stores for months on end to find that perfect piece. This combination of thoughtful design and storytelling has helped us create a space that feels both personal and memorable, and that's really the key to strong branding in hospitality. It's not just about making things look good. It's about creating an environment that reflects the story you want to share and the experience you want to provide for your guests.
Branding and storytelling are central to designing a hospitality space that resonates with guests, creating both an immediate sense of place and a lasting impression. My approach begins with deeply understanding the client's brand essence, what they want guests to feel and remember. This involves translating brand values, history, and the unique narrative of the location into a cohesive visual and sensory experience. Through elements like layout, color schemes, textures, lighting, and materials, we build an environment that speaks to the brand's identity on a subconscious level. When done well, these design elements foster an authentic connection between the guest and the space, making it more than just a backdrop but rather an extension of the brand itself. A memorable example was our work on a boutique hotel in Melbourne's heritage district. Drawing from my three decades of experience and a deep understanding of spatial storytelling, we crafted a design that celebrated the building's historical roots while delivering a modern, luxurious experience. We chose materials that aged beautifully over time, like timber and brass, to echo the area's Victorian architecture and employed art and textures inspired by local artisans to ground guests in the cultural richness of the neighborhood. We layered the hotel's public and private spaces with subtle storytelling cues, from art installations that nodded to Melbourne's art scene to cozy nooks with vintage decor elements that invited exploration. This approach not only elevated the guest experience but also established the hotel as a destination that encapsulated both luxury and authenticity, aligning perfectly with the client's brand vision.