A good way to get backlinks through content marketing is using HARO (Help a Reporter Out). This platform connects journalists seeking expertise with knowledgeable sources. By always giving helpful and well-written answers to important questions, I've gotten many good backlinks. Here's the approach I follow: 1. Daily Monitoring: I watch HARO queries daily to spot relevant opportunities in my niche. 2. I write responses that are specific to the journalist's audience. These responses show my special knowledge and help the journalist's audience. 3. Quick Turnaround: I ensure my replies are prompt, increasing the chances of being featured. 4. I focus on providing good content instead of responding to every question, so that my contributions stand out. 5. Building Relationships: I maintain relationships with journalists and bloggers who have mentioned my ideas. This can lead to future collaborations and backlinks. This approach not only helps in gaining backlinks but also improves my credibility and visibility in my industry.
I've built a website to a DA33 without reaching out for a single backlink. I instead, created helpful content backed by real experience with my unique angle and opinions. I wasn't afraid to go against the opinions of others, and state my reasons why I had a different view. I also backed up my claims with data where possible. I shared this content across social media (primarily Facebook/Meta) and earned backlinks from DA 82, 90, and 91 sites, effectively growing my domain authority. I'm a firm believer in speaking your own truth - sometimes the right people are listening.
One effective strategy we've used to build backlinks through content marketing is creating comprehensive, data-driven infographics. Example: For a campaign on the benefits of remote work, we created an infographic titled "The Future of Remote Work: Trends and Statistics." This visually appealing and informative infographic compiled data on productivity, employee satisfaction, and cost savings related to remote work. Results: Within three months, we earned backlinks from over 50 authoritative websites, including industry blogs and news outlets. The infographic also drove a 40% increase in organic traffic to our site. By offering valuable and easily shareable content, we positioned our brand as a thought leader in the remote work space. Actionable Insight: To replicate this success, identify trending topics in your industry, gather reliable data, create engaging infographics, and reach out to industry influencers and blogs to share your content. This approach can significantly boost backlinks and drive traffic to your site.
We actively participate in expert roundups and guest blogging opportunities. By contributing detailed and actionable insights to these roundups, we not only enhance our own credibility but also gain backlinks from reputable sources. For example, participating in a marketing roundup where I shared insights on social media automation led to significant traffic and backlinks from well-known marketing blogs. These strategies have been instrumental in building our backlink profile and enhancing our online visibility.
One effective strategy I've employed involves creating high-value, data-driven content that naturally attracts links. For instance, at Dreamstarters Publishing, we developed in-depth case studies showcasing the impact of our book creation services on client businesses. These studies not only demonstrated our expertise but also served as authoritative resources in the publishing industry, earning us organic backlinks from reputable sites and blogs. By focusing on providing unique insights and actionable data, we enhanced our credibility and expanded our online presence through valuable backlinks.