Blogging is one of the best ways to humanize your business and connect on a real, meaningful level with both customers and potential customers alike. While it can become a powerful acquisition vehicle for new customers, the real payoff of creating & sharing helpful content for your audience, is that it builds memorable relationships based around providing value to them first. When you give freely (in the form of useful content), it'll establish trust with your potential customers. Then, when they're ready to buy, you'll be the obvious choice. I've grown my blog to 500,000+ monthly readers over the past 10 years, and to this day, the biggest benefit I experience is the quality of relationships I've built with thousands of people. Anytime I release a new product, I have a built-in audience who sign up because they trust me, and that's the true benefit of blogging consistently.
As a digital marketing agency owner for the past 18 years, I started blogging for two distinct purposes - to establish authority in my industry and to create a sustainable source of organic traffic for my business. What I discovered was that blogging became much more than just a marketing channel. It evolved into a powerful tool for connecting with my audience of local business owners who were struggling to navigate the complex world of digital marketing. Through our blog, we're able to share real-world case studies, breaking industry updates (like recent Google algorithm changes), and actionable strategies that our readers can implement immediately. This has helped us build trust with potential clients long before they reach out to us. The ROI has been remarkable - our blog generates approximately 25% of our new client acquisitions, but more importantly, these leads are typically more qualified because they've already consumed our content and understand our approach to digital marketing. For business owners considering starting a blog, I'd advise focusing on solving real problems your target audience faces. Don't just create content for search engines - create content that genuinely helps your potential customers. This approach has helped us maintain consistent growth even during economic downturns.
When I first started I knew the easiest way to get out there was by being more visible. The usual response to this question was by being on social media. It seemed far too daunting then, so I got my feet wet and created a blog showing my expertise. Doing this made me more of an expert as I had to research more on my niche and I interviewed people in my field. Doing this as a beginner gave me the confidence to look for my first client. Though I didn't get immediate results, two months later I got my first client and it was the first time I made money online. Even my website traffic grew by 10% due to the high-profile business owners I interviewed. I made my first $250 because I broke all the rules and interviewed people with absolutely no list. My advice is to start a blog and interview people in your niche with or without any experience. You would be amazed at the response. Go out there and post about your experiences, and write on Facebook what you can offer. Join Facebook groups, post about your website, and invite people to ask you questions regarding the people you interviewed. Remember our experiences all bring something unique to the table. Use that to secure your first interview. Let them know who you are and why you want to interview. The most important thing is to tell them how they will benefit from the interview. Your voice, stories, and experiences have made you who you are. They have shaped you and your blog is a reflection of who you are.
Starting a blog is more than just writing. it's one of the best way to connect with an audience and build trust. Many business owners see it as an opportunity to share their knowledge and answer questions customers frequently have. A blog posts that explain your products or services in ways that make sense to your audience, which can be tough to do on a simple sales page. For me, it was about visibility too. A blog helps your site to show in search results when people look for topics related to what you offer. If someone's searching for advice or solutions, your blog post could be the first thing they see and brings them to your website. That's free traffic without having to spend big on ads. One of the main reasons I started was to solve a problem my customers often faced. They'd ask me similar questions repeatedly - how-to guides, tips, and industry trends. Instead of answering individually every time, I decided to compile that knowledge into blog posts. It saved me time and offered them a resource they could refer back to anytime. Over time, this built my reputation as an expert in my field, which naturally brought in more clients. Another reason is education. A blog allows you to teach your audience things they might not know, positioning yourself as an expert in your field. For example, a landscaping business might write about seasonal lawn care tips. That not only helps people but also builds trust. When they need professional help, they'll likely think of the business that's been providing useful information. It's also a space to share stories or updates. Maybe you're launching something new or want to highlight how your services helped a customer. A blog gives you the flexibility to share those moments in a way that feels personal. Lastly, it's a long-term strategy. Unlike social media posts that get buried, a well-written blog can keep bringing traffic to your site for months, even years. That consistency can make a big difference in growing your business. Starting a blog doesn't have to be perfect right away. It's about getting your thoughts out there and being helpful. Over time, it grows into an asset that supports your goals while helping your audience.
I am Cody Jensen, the CEO of Searchbloom, an SEO and PPC marketing firm. I started a blog because it's one of the most innovative ways to own a slice of the internet and connect with your audience on your terms. For an SEO agency, a blog isn't just a space to talk shop-it's where we can break down complex ideas, share what works, and show potential clients the value we bring without the hard sell. It's like hosting a conversation, but one that keeps happening long after you've stepped away. Plus, it's a long-term play: every post invests in visibility, authority, and trust that compounds over time. A blog isn't just content-it's your voice online, and that's priceless.
We launched a few blogs not to chase rankings or showcase expertise but to use them as experimental sandboxes. They're where we test-drive ideas, experiment with content strategies, and e.g., cover keyword clusters to see what resonates. We're putting our concepts into action. For example, we recently tried a pillar-cluster strategy on one of our blogs by targeting a niche topic with a comprehensive guide supported by multiple related articles. Once the internal linking and content flow were in place, we saw a steady uptick in organic traffic within weeks. That's proof our approach works - even on a smaller, less-established domain - let alone on our clients' domains that are 5-10x bigger and better. This hands-on experimentation gives us something valuable: confidence backed by data. Many agencies lack it. When we share strategies with our clients, it's not guesswork. We have results that we know how to replicate. We validate the ideas and scale what works to deliver measurable impact. And then we can use these blogs/assets to link to our clients too, even further improving their visibility.
I've always loved sharing my experiences with others. Starting a blog was a natural step to combine my love for travel with my desire to inspire and inform. I wanted to create a space where I could share my adventures, offer practical travel tips, and connect with fellow travelers. Through my blog, I've been able to document my journeys, from backpacking through Southeast Asia to exploring the bustling cities of Europe. I've shared personal stories, travel guides, and destination reviews, all to inspire others to embark on their adventures. Beyond sharing my experiences, my blog has also become a platform for me to connect with like-minded individuals. By engaging with my readers through comments, social media, and email, I've built a supportive community of travelers who share my passion. One of the most rewarding aspects of blogging has been the opportunity to collaborate with brands and businesses that align with my values. These partnerships have allowed me to create sponsored content, host giveaways, and offer exclusive discounts to my readers. As I continue to grow my blog, I'm excited to explore new opportunities and share even more valuable content with my audience.
Building Trust and Winning Clients I started my blog with the goal of attracting clients and showcasing my expertise. By positioning it as both a portfolio and a resource to answer common presale questions, I ensured it naturally aligned with client needs, making it easier to build trust and drive business growth. After my blog set up, the number of presale questions reduced significantly, making it easier for me to negotiate.
The number 1 reason why we keep posting on our blog is lead generation. When you keep posting about various aspects of your business, particularly as it relates to your prospects, then eventually they find you... and if your content is good then they're very likely to want to work with you too. What's great about this is that it also helps educate your clients, and set the right expectations. For example, if we blog about the process of building a website and what mistakes to avoid, then business owners looking to build a website would land on that blog post and learn about our process. In doing so, they now get to see our brand (ie. the blog post author) and they'll get a better understanding of what goes into building a website, which would make them a better client if they choose to hire us. It's a win win. A blog is a long game, and you have to keep posting consistently in order to see results, but I would argue that it's one of the best investments because every new blog post keeps making your blog stronger and articles can bring leads forever.
At We Create Tech, we started our blog to connect with youth, parents, young adults, and supporters who are passionate about building brighter futures through technology. It's more than just a platform for updates-it's a resource for sharing valuable tools like our new LMS features, tech certifications, and career opportunities, all designed to empower future technologists. Our blog also serves as a digital brag book to celebrate our wins and showcase the success stories of our students. Their achievements inspire others to dream big, take bold steps, and see what's possible with the right support and resources. In addition, our blog is a key tool for outreach. By boosting our SEO, it helps us reach more people, build awareness, and ensure that anyone searching for technology tools, educational resources, or impactful stories can find and connect with We Create Tech. It's our way of leaving a digital blueprint-tracking growth, celebrating milestones, and inspiring others, one update, one resource, and one success story at a time.
I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge, and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience. Additionally, the blog helps broaden my keyword strategy by targeting a mix of conversion-focused and informational keywords. This approach enhances my site's visibility across various search intents, attracting both potential clients and industry professionals. Ultimately, blogging has become a crucial part of my marketing strategy, driving organic traffic while establishing my authority in the SEO space.
For a bit of background: my first business was a travel blog, and my second business is a content strategy and writing service, so I've always been blogging either for my own business or for clients. Earlier this year, I decided to launch a blog for my personal brand. Business blogs are always (or should be) highly focused on the business's core offer and target audience, while business owners are multi-faceted people with a variety of interests and, oftentimes, knowledge about things that are only loosely related to their main business. Since my biggest lead generator over the years has consisted of the personal relationships I've built, I wanted to expand on that and allow people (and potential clients) to get to know more of the person behind the business through a separate blog.
Starting a blog has been incredible for me. It's a fantastic way for me to build credibility and connect with you. I use my blog as a platform to share strategies and offer practical solutions to challenges you might encounter. When I look into industry trends and address tough issues, I position myself as a trustworthy expert. Take, for example, my focus on eco-friendly products-if I share sustainability tips, it resonates with you if you're also passionate about this topic, bolstering loyalty and trust. Blogging also allows me to showcase the personality and values of my brand. Discussing topics that are close to your heart, like minimizing household waste or making the most out of products, helps strengthen our bond. I want to pack each post with valuable information, which makes my blog an integral part of my business strategy. This method not only drives traffic but also boosts engagement and spikes conversions. The richer the content I create, the more you'll want to come back and share it, which in turn helps broaden my audience.
As a career consultant, I help my clients find and utilise their voices. When I first started out as a coach, I also had plenty to say and wanted to use a resource that would enable me to share my knowledge easily; that's where my Wix blog helped. Wix has provided me with an easy-to-use platform that integrates with the rest of my website. Also, once my blog post is live, my first step is to share it with their 'Discover' new posts, which gains me those all-important first likes and views and new site members to help spread the word about my business. Utilising keyword research, I rank high in the search engines and bring new customers to my website daily. I have one post, which is on 4000 views and counting. Starting a blog and gaining traction takes time, but it's a great feeling when your words start reaching others and help them to move forward with both their careers and lives.
As the owner of a small business serving English-speaking and Japanese-speaking customers, maintaining a blog in both languages expands my digital footprint. I focus on spreading valuable, free knowledge on key terms/areas relevant to my customers' industries. In this way, the blog lets me reach my niched-down target audience through organic search results and backlinks. My company operates in a specialized field dealing with high-level science and complex content, so the blog provides a natural platform to showcase our expertise and language ability, and build credibility. Also, we create and manage blogs for scientific companies, so having a strong, effective blog of my own isn't just logical-it's essential. It demonstrates that we practice what we preach. My blog isn't just a marketing tool; it's evidence of the value we offer, showing clients that we understand their challenges and have the skills to help them succeed. -- Dr. Adam Goulston is a US-born, Japan-based global content director. He owns MacroLingo (https://macrolingo.com), which helps companies globalize their scientific and business content and marketing approaches.
We've been running our blog for over 15 years. It started as a way to answer questions we received through email. When customers asked a question, we would reply and also share a link to a blog post for more detailed information on the topic. Over time, the blog has grown, and now we aim to publish at least one post a week to help attract potential customers to our products.
As a seasoned business owner, I recognized the power of blogging early on. For me, starting a blog was a strategic decision to establish thought leadership, build trust with my audience, and drive more traffic to my website. In today's digital landscape, having a strong online presence is crucial, and a well-crafted blog can be a game-changer. Through my blog, I've been able to share my expertise, insights, and experiences with a wider audience, positioning myself as an authority in my industry. By consistently delivering valuable and engaging content, I've cultivated a loyal following of readers who appreciate my unique perspective and turn to me for guidance. Moreover, blogging has allowed me to connect with potential customers on a deeper level, fostering a sense of trust and credibility that is invaluable in the business world. When people resonate with your ideas and values, they are more likely to become loyal supporters and advocates for your brand. Of course, the benefits of blogging extend beyond just building authority and trust. A well-optimized blog can also be a powerful tool for driving organic traffic to your website, increasing your online visibility, and ultimately boosting your bottom line. If you're considering starting a blog for your business, I wholeheartedly encourage you to take the leap. It's a long-term investment that can yield remarkable rewards if approached with dedication and a commitment to delivering exceptional content.
Attorney & Founding Shareholder at Coker, Robb, and Cannon, Family Lawyers
Answered a year ago
I started our legal blog because I saw it as an opportunity to bridge the gap between legal complexities and the practical concerns of families facing challenging situations. Family law can often feel overwhelming and confusing for those navigating it, and we wanted to create a resource that explains these issues in a clear, approachable way. The blog allows us to address common questions, share insights, and provide valuable tips that empower individuals to make informed decisions about their cases. While the goal is to inform those with questions about their legal situation, it's also not a bad marketing tool as we do find many potential clients appreciate our willingness to share our knowledge and they end up hiring us when the time comes for legal assistance. I am passionate about family law, but I am also passionate about traveling. My wife and I also have a blog (journeymonkeys.com) about our travels, adventures, and hobbies. It's a great way to share things we are passionate about. At the same time, it creates a record of where we have gone and what we were into at any given time. We frequently find ourselves reading and talking about our personal blog posts as time goes by.
I started a blog because I wanted a space explore ideas, dive into research, and share recommendations with my audience. I wanted a place that I had more control over and where my voice could really shine through. I also work as a writer-blogging has given me an opportunity to practice, test, and hone my writing in a place all my own.
I started a blog to grow the SEO for my website. Google likes to see that you're continually making changes to your website, and for a service-based business like mine, writing a blog is the easiest way to update your website every month. I pick a topic in an area in which I would like to rank better for SEO and then I write a blog on that topic making sure to optimize the article as I write to get the best possible SEO ranking for that page. The topics I chose further support my business and the work I'm currently doing with my clients.