I have a complete 100% remote business model. There is no office space, cubicles, or 4 walls to check in daily. The team embraced the remote model a long way before it became a thing in the COVID era, so it was easy for us to adapt. We remained profitable during that season and continue to grow with a reliable team of consultants who find comfort in work-from-home life. Thanks to technology, we remain in consistent communication with each other daily, and have a reputation for being very accessible, and responsive with our clients.
In an unconventional twist to business development, my journey took a turn not through aggressive marketing or networking events, but through a local university business course. Initially, my aim was purely educational, but it evolved into an unexpected business boon. As I mingled with fellow students, sharing insights and advice became second nature to me. This informal mentorship didn't go unnoticed; the course speakers began to highlight my contributions, inadvertently setting the stage for my expertise to be showcased. The real surprise came post-course— a surge in enquiries from my peers, eager for more tailored advice. This organic growth was both unconventional and unplanned, transforming casual interactions into professional opportunities. Some of these connections have since blossomed into client relationships, proving that sometimes, stepping off the beaten path can lead to rewarding destinations in business development.
One time, we decided to host a "Hackathon for a Cause" where we invited developers to create software solutions for local non-profit organizations. Not only did this event generate buzz and positive PR for our company, but it also helped us build meaningful relationships with the community and showcase our team's talent in a unique way. This unconventional approach to business development not only paid off in terms of brand awareness but also in fostering a sense of purpose and collaboration within our team.
Ads Expert for Google Search at JTC Consultant
Answered 2 years ago
A digital marketing agency, facing intense competition in securing PPC clients, decided to offer free, detailed PPC audits to businesses without any commitment. This unconventional approach, rather than directly selling their services, provided immediate value to potential clients by identifying missed opportunities and inefficiencies in their current PPC campaigns. The audits were comprehensive, highlighting the agency's expertise and the potential ROI improvement from their services. This strategy not only demonstrated the agency's confidence and expertise but also built trust and credibility. As a result, a significant number of businesses, impressed by the insights and potential gains presented in the audits, chose to engage the agency for their PPC management, leading to a substantial increase in the agency's client base and revenue.