Coming from a manufacturing and distribution background, one of the ways I have used IT to help drive business opportunities is to leverage my company's integration between IT and Operational Technology (OT). While a strong integration of IT and OT technologies provides internal controls and a vast amount of data for your internal teams, there are other benefits when it comes to attracting potential customers. The ability to highlight this penetration of IT to the factory floor and warehouse with customers during a site visit is something that can swing an opportunity in your favor. When a customer sees that you can control product quality and costs, it can be a driver to obtain new business.
Absolutely! At Startup House, we had a client who wanted to launch a new e-commerce platform but was struggling with outdated technology. By leveraging our IT expertise, we were able to develop a cutting-edge website with seamless payment processing and user-friendly interface. This not only attracted more customers but also increased sales significantly, proving that IT is the backbone of any successful business opportunity.