Marketing Bemana as a female-majority firm in a male-dominated industry allowed me to fit my brand into a broader multi-issue article on diversity recently, and it was a good lesson in standing out. Though the article didn't focus specifically on hiring or the workplace, I saw an opportunity to relate my own experiences and widen the topic. A changing sector is something I have personal experience in, so I focused on the ways in which the manufacturing and equipment industries are looking to upend status quo hiring practices. The journalist ended up adding an entire segment on the challenges and changes in sourcing and hiring women for previously homogenous workforces, and we were featured heavily. In this case, relating my work to a broader social movement got me mentioned in press only tangibly linked to my actual industry.
Oh yes! It was back in 2019 (when HARO used to be active). One request that caught my eye was on “Reasons Your Webinar Isn’t Converting - and How to Fix it,” and I was like, “Hey! This sounds interesting.” So, I wrote an answer from my experiences at webinars (both as an attendee and speaker). About 4 days later, I received an email, and I was definitely excited because it was from the prestigious Forbes, and to get featured on such a platform was amazing. I’ll share the link to the article. https://www.forbes.com/sites/ignacioperez/2019/06/16/4-reasons-your-webinar-isnt-converting-and-how-to-fix-it/?sh=5532346e7f59