One notable evolution in fashion over the years revolves around the concept of fashion cycles, where trends come and go. But what really stands out is the change in cuts and silhouettes. The move from long to short styles has been a big trend in fashion!
Looking for new trends in fashion, I have found that one of the most important and influential is the use of eco and ethical practices. When creating contextual associations with an eco-friendly fashion brand, we paid attention to the disclosure of the company’s environmental policies. The strategic plan that was devised for the campaign was to focus the company’s supply chain and their visibility across social media and email newsletters. Our content focuses on the whole process of production, including the acquisition of raw organic materials, the appropriate treatment of workers and others. They were also transparent in sharing information with the general public and this was in a way helpful in increasing trust with their audience. We also combined with those influencers who promote the concepts of sustainable fashion, and this only expanded the reach. Hence, the brand experiences a similar social media interaction rate of 40 per cent and an 25 per cent rise in online sales within six months.