Customer feedback is very important to how we approach our beers. Each customer has a unique perspective and taste, but taken with all the feed back together it creates an overall picture of how people are receiving a certain brand. A great example would be when we made a mango habanero hard seltzer. It was selling well and all signs were pointing to it being a hit, but listening to customer feed back we came to find out that people were blending it with our blonde ale or our passion fruit and lime hard seltzer because they felt it was too spicy on its own. Without listening to customer feed back we would not have realized the general perception was that it was too hot and that we needed to dial it back next time.