When our software company created this new feature with AI-generated profiling, I was the one who got the licence terms revised for this new use of customer data. Our lawyers consulted with us, we wrote simple terms that explained what we do carefully and transparently. The licence incorporates copyright law, but it permits legitimate technological innovation. This process not only helped to ensure that users would follow our rules but also built trust with our users by spelling out how and why their data was being used and protected. It also emphasises why flexibility and openness will continue to be key in the tech sector.