As a florist with over a decade of experience, I've seen the floral industry shift with trends like online shopping and eco-friendly demands. I once coached a salesperson who struggled to adapt when we expanded our online presence, especially with social media marketing. They found it challenging to make digital interactions feel personal, something that came naturally in face-to-face sales. To help, I worked with them to build skills in online engagement, focusing on storytelling and adding a personal touch in emails. We started using photos and stories to bring each bouquet to life on social media, making customers feel connected even online. I also showed them how to follow up with digital customers, adding thoughtful notes and personalized recommendations. This change wasn't instant, but it gave our team member the confidence to embrace the shift while staying true to the personal connections they loved. This experience reinforced the importance of adaptability in sales. When your values stay consistent, you can carry them into any platform. For our team, it's all about making each interaction feel warm, even in a digital world.