As part of our post-purchase email sequence, we invite customers to share their experiences with our journal using our branded hashtag. The email doubles as a little shoutout party, featuring real posts from our amazing community to spark inspiration and FOMO. It's not just about showing off the product - it's about celebrating our customers and creating a space where they can connect, share, and feel part of something bigger.
We are very present on Pinterest with our community. We engage with our customers by creating style vision boards to help them visualize their decor and make it a point to comment on theirs as well. We are also very responsive on social media in general. Customers will post and it is rare for a brand to respond to their posts but we like to interact with our customers and provide feedback. This has created a loyal following in our space and we are seen as an active member in the interior design space.