In our client campaigns, interactive content tools achieve 340% more engagement when compared to videos or articles. ROI calculators, assessment quizzes and simple calculators ensure visitors spend an average of 4.7 minutes on the site as opposed to 47 seconds when using a normal blog post. These applications generate qualified leads at a rate of 23% and provide instant value that cannot be effectively generated through social media posts. The mortgage calculator we made with our real estate customer created 156 qualified leads within 30 days when they had 12 leads per month with their video strategy. It took the calculator nine months and cost $1,800 to develop and in less than 90 days, it made closed transactions valued at $67,000. Interactive features generate sustainable business value and build expertise and capture prospect data to be used in custom follow-up campaigns.

One type of online content that we have used to attract users and get them to engage with our site is video content. Detailed product videos that are then published on sites known for long-form content, like YouTube, for example, are a good way to get potential customers interested in our products. Anything that is going to be a part of your home, you most likely want to see in action before you decide to purchase. Through videos that highlight the steps from start to finish, we are able to walk, potentially thousands of potential customers through our process. Videos that show our products in action do well, too. People love to see content about home improvement. Providing them with stimulating visuals of our products helps them envision how they can incorporate them into their own homes. Articles are good too. The engagement is highest when a written piece, either online or in print, focuses on prior user testimonials. Combining that with an infographic that provides that visual component is great for engagement, too. So many of us are visual learners. Being able to see a product is the best way for most of us to wrap our heads around a concept or information.

I have also studied at Davincified that videos receive the greatest attention. It can be a preview of our own paint-by-number kit production or footage of our customer becoming a custom creator of their own portrait but videotape gives us an opportunity to communicate with our customers on a more personal & intimate level. Not only do they allow others to witness the magic of the creative process, but they also invite others to partake in that magic which is more effective both in providing excitement & engagement. Infographics also work & we require them to simplify the ideas that are complex or present new ideas in a simple concise manner. They are used to communicate attractive information that is effective & quick & enables us to communicate the message with maximum efficiency. Interactive posts such as poll or a challenge have given us the most interesting material, however, as far as we are concerned also enabled our community to contribute in groups. In our case, users who post their finished art on SNS do not only want to do this but to communicate with others, to share creativity as a means of connecting. These types of interactive, personal experiences can enable a solid, engaged community that is significantly engaged with our brand.

In my case, the video is the most productive type of content. They are a powerful blend of images, narration and emotion that instantly capture attention and grip the viewer. Individuals do not watch videos, they socialize in them and the socialization leads to increment in likes, shares and conversions. Videos build a rapport with the viewer that is difficult to build with other types of content. Articles and blog posts will still prove useful, especially in terms of SEO and providing a detailed information but in terms of being engaging, videos will be in the lead. Visual aids are okay, however, in the digital world, video is the true victor. Videos are the means with which individuals in the virtual world make real relationships and produce results as I always affirm.

In my line of work, i see the most engagment in everyday ordinary content, which is easily relateable to people. For example we got a lot of views/comments when we shot a video for a noodle shop. food is always close to peoples hearts:) Here's the video, https://youtu.be/6TkFhUmIyjc?si=HrzhtKGkIaCI7S9l Senthil.m

Short videos and patient-centred infographics are most likely to be engaged with in the healthcare industry. What people desire is clear and concise information that they can comprehend within a short period, particularly in terms of symptoms, treatment options, or wellness tips. Patients are more likely to share a 60-second video explaining patient care than a lengthy article, as it feels more approachable and can be easily forwarded to friends or family members. With that said, articles are still helpful when individuals are seeking in-depth information, but they will only be read later, after the shorter ones have been read. The most successful trends tend to be format combinations: a fast image or video to capture attention, accompanied by an article to provide more information.

Case studies have the most engagement on our website, and that is not a surprise at all. That is because when people are able to see how a real case was handled from start to finish, they can picture how we might approach their own situation. Someone facing an impaired driving charge, for instance, wants to read about another person who went through the same process, what evidence was challenged and what the outcome was. It gives them a concrete story instead of general legal information and that story carries more weight than any article outlining the law.

Whenever I share real-world examples of how insurance coverage worked during a crisis, those videos always get the most engagement. Clients seem to connect deeply when they hear a story about a local business avoiding a huge financial setback because they had the right plan in place. If I had to pick, authentic case videos paired with simple comparison infographics get people asking better questions and making faster decisions.

In the B2B SaaS and ERP world, in-depth case studies and webinars attract the highest engagement. I've run sessions where walking through an actual NetSuite implementation not only boosted leads but also answered upfront questions clients usually hold back until later. My take: when the audience sees how real companies solve pain points, they're far more likely to trust and stay engaged than from a generic blog post.

For our insurance business, the content that is getting the most engagement are UGCs, wether that be photos, videos, or social media comments. Don't get me wrong, articles and infographics are excellent, but there is something magical about a content that people have made themselves to express what they like about the company. With UGC's people who are watching or reading them, will get a sense of what the company is about, wether their promises help up or if they treat the customers well. What we do to encourage those is send an email or text message as to what they like about our service. We then give them $100 if they successfully posted them. We do not force them at all. We accept the good and the bad. In that way, we would know which areas we need to improve.

When I look at SEO, videos and infographics always stand out because they're highly shareable and get people to spend more time engaging with the content. For example, an agency client of ours used animated explainer videos alongside a blog, and we tracked visitors staying on-page 40% longer. If I had to give advice, I'd say create content that solves real problems first, and then format it in a way that makes it easy to consume--visuals tend to do that best.

Before-and-after posts from actual customer jobs consistently generate high engagement. Rather than using stock photos or generic tips, we highlight real transformations, such as a garage before and after treatment for cockroach activity. These authentic, local images capture attention and require little explanation. Customers in Central Florida frequently share these posts, often commenting, "This is why we use Rowland." This organic engagement shows that people value authentic results over polished marketing, turning routine service calls into compelling stories.

In my experience, concise and thought-provoking social media posts consistently generate the highest engagement in our field. A single standalone insight from our longer content, such as "If your brand can't be explained in one sentence, it's not a brand, it's a product in disguise," recently attracted over 23,000 views and 1,240 organic clicks in less than a week. We've found success transforming our insights into LinkedIn carousels and newsletters that challenge conventional thinking rather than simply sharing information.

In my experience, data-backed stories based on content are highly effective in engaging and converting audiences. These micro-stories can be used in various interactive scenario builders, making the learning experience more personalized and relatable for users. Go for short, snackable stories that show one surprising stat paired with a human story, spark curiosity, instead of long case studies. These bite-sized insights outperform traditional reports because they're easy to digest and provoke immediate comments. According to research by KISSmetrics, people remember 65% of information when it's paired with a relevant image, compared to only 10% when the information is presented without visuals.

In my experience, video content consistently generates the highest level of engagement when compared to other content formats. We found that adding videos to accompany our popular blog articles significantly increased site engagement and improved our Google search rankings. This strategy was particularly effective because it catered to audience members who prefer watching over reading while still maintaining the value of our written content. The combination of both formats allowed us to reach a broader audience and maximize engagement across different content consumption preferences.

Infographics. They get us 3x higher engagement than articles. 37% higher CTR than our short videos and 2x more demo signs when used as gated content. Every quarter, we A/B format the same message e.g. breakdown of data compliance laws into different types of content. Written articles tend to do well with SEO and underwhelm on social media. Short videos grab quick attention and drop off after 20 minutes. Only infographics travel and engage our audience better. They end up resharing them and amplifying our reach.

In my profession the best videos advocate the highest participation. Short-form videos are famous for their ability to engage users in a very short period of time, and their high engagement is a major reason for their popularity on platforms like YouTube Shorts, Instagram reels, and Tiktok. These videos can be easily shared and contain valuable information in an understandable way. Of course, videos, articles and infographics are also effective, explanatory and allow a deeper understanding (and very important as SEO) but they do not respond as lively dynamically, nor share as very easily as video.

Short, practical videos bring in the most engagement for us. A 30-second clip showing how to protect stairs or measure an elevator gets watched all the way through and is often saved for later. Infographics also work well, especially for moving-day checklists or simple parking maps that people can easily access on their phone. The first thing I notice is whether a tip can save five minutes on load-out or prevent a costly re-run with the truck. On peak weekends, average watch time hovers around 18 seconds on a 30-second clip, and saves run about twice as high compared to photos.

In the area of custom cabinetry and luxury closet design, I've seen that photos and articles create engagement.. High-quality images of completed projects offer potential customers a glimpse into aesthetic considerations, craftsmanship, and design. Images create the opportunity for viewers to imagine that specific design in their own space. There's significant potential in any visual content when it evokes inspiration. Articles can take the viewer on a journey discussing design tips and trends, as well as what takes place behind the scenes. Those written pieces can drop some insight into the industry that engages the reader and establishes authority. These two offerings of gorgeous photos and intriguing content provide a comprehensive experience for our consumers, resulting in increased engagement, traffic, and genuine interest.

Short, practical videos always seem to draw the most interest in our field--especially quick maintenance tips like showing homeowners how to check a pressure gauge or bleed a radiator when the weather suddenly turns cold. I've noticed that in winter, these reels get shared nonstop because people want fast fixes before calling out an engineer.