To differentiate Cyber Monday deals from Black Friday offers, I focus on creating exclusive online-only bundles specifically for Cyber Monday. Unlike Black Friday, which often features broad discounts across a variety of products, Cyber Monday is an opportunity to offer unique packages that aren't available any other time-such as product pairings or "buy one, get one at a discount" deals. One key strategy I use and recommend is offering an additional incentive, like free shipping or an extra discount on a minimum purchase for Cyber Monday. This makes the Cyber Monday offer feel distinct and exclusive, encouraging customers who may have been on the fence during Black Friday to finally make a purchase.

Our key strategy for differentiating Cyber Monday deals from Black Friday is to emphasize the value of the digital customer. We don't want to plan a deal just because that's the standard of Cyber Monday. We want to consider what an online shopper might care about. Offering free shipping or larger quantity discounts allows those online-specific customers to easily purchase holiday gifts without breaking the bank. Our website is an extension of our brick-and-mortar locations, so the experience of shopping is just as valuable (and value-orientated) as an in-person experience.

Black Friday is all about big, blanket discounts to drive traffic, but Cyber Monday gives you the chance to be more precise. Brands these days are using real-time data, down to the customer-level, to create hyper-targeted deals based on what's trending or by analyzing previous purchases. You can pivot quickly by analyzing what worked (and didn't) during Black Friday, so your Monday offers are sharper and more relevant. The goal isn't to flood the market with discounts, it's to ensure the right offers reach the right audience. This way, you boost conversions without sacrificing margins, and you're not stuck with inventory that doesn't move.

In order to avoid the overlap between Cyber Monday deals and those offered on Black Friday, we proceed with the promotion of only available online bundles and discounts, which have no place during Thanksgiving. Black Friday is usually open to a lot of people, so we use it to make general sales of hot-selling goods. Cyber Monday, however, is different, and therefore, different strategies are deployed. As opposed to one-off discounts, we come up with bundled deals on products or services, which usually come with free bonuses or free upgrades only for customers who buy them online. One of the common tactics we do-and suggest-is to encourage people to make use of 'time-sensitive' promotional online advantages, for instance, additional warranty features, or other web exclusive engagement opportunities. While the first approach manages to highlight Cyber Monday as a distinct sales day, the second one prizes customers who are fond of virtual perks and online experience more.