We use generative AI images for our social media. Because we're a ghost tour company, the quality of the images (being fantastical anyway) does not give off the "AI slop" vibe. We imagine we're saving $100 per social media post (which is basically $100 daily). We use straight Midjourney, we don't use AI within our design software. We find this gives us more control, and the images can then be imported into a variety of places or used outright.
As the founder and creative director of Tastic Marketing, I've spent the last two decades immersed in web design, and the last 11 years building a boutique agency focused on intelligent, conversion-driven design. My role is about much more than aesthetics. It's my responsibility to ensure that every website we launch not only looks great but delivers real marketing performance: traffic growth, keyword rankings, conversion rate optimization, and sales enablement. A great website isn't just decoration. It's a business tool. I work directly with clients, our lead designer, and the rest of our team to bring strategy and execution together. That means providing research, SEO data, messaging targets, wireframes, and brand positioning insight. Innovation is central to our work, especially because many of our clients are in sectors not known for great digital UX. When the bar is low, we don't settle. We set a new standard. A good example is our work for Integral Health (https://integralclinic.ca/), a physiotherapy and chiropractic clinic. It's difficult to find another site in that space with anywhere near the same polish and precise conversion flow. And yet, we didn't stop at beauty. Over the years, our work has inspired many copycats, which is flattering but also pushes us to stay ahead of the curve. AI is one of the ways we do that. AI has become an essential part of our workflow in very real, practical ways. The number one issue we see with small businesses is poor photography. Without high-quality visuals, even the best web design will suffer. For these clients, we'll often take the limited product photos and use Adobe's AI to upscale them (e.g. enhance an existing product photo and place it into a contextual environment). Another way AI supports our process is through eye-tracking simulation tools. We compare AI-generated heatmaps with real user session recordings and A/B tests to identify weak spots in a layout or call-to-action hierarchy. It's not about replacing real testing, but giving us an additional early data point. During the research phase, we also use ChatGPT to uncover adjacent industries (same customers, different offerings) and companies that can help us with inspiration. AI hasn't replaced our creativity. It's made it sharper. It gives us additional input, faster iterations, and new ways to elevate businesses that wouldn't otherwise be able to compete.
The internal design process has been sped up significantly and made more practical due to AI, especially for social media creatives, email banners, and blogs. At Vortex Ranker, we are big on local SEO and GBP. A lot of our visuals therefore have geo-specific branding, simple SEO concepts and trust-building messages. We often use Canva - in fact, almost every day. If we're low on time, we use Magic Design and Magic Media which saves us a bunch of time. This has been particularly useful to generate various versions of the Instagram visuals as per the cities and industries we target. Rather than starting with a blank canvas, we upload our haphazard layout, tweak the brand colours and fonts, then let AI tidy it up. We then just polish the final result. When you want a text-based design that feels creative enough and not like another Canva post, we use Ideogram and Kittl. These facilitate speedy production of ad thumbnails and Google Post visuals for small businesses in Geneva, Zurich, Bern, and so on. When we create content in bulk for roofing, dental, scaffolding and other firms, the ability to create industry specific ideas from a few words helps. The real gain is speed. The time spent has decreased from hours to minutes, and we can move from one design variant to another in 5-10 minutes without too much drain on our creativity. It's not about replacing designers. It's about delegating the equipment-related portions of the process so we can concentrate on messaging and strategy.
My role is principally geared toward steering the overall design story and ensuring that the aesthetic application is in line with a business objective. As of last year, AI-assisted design tools have fundamentally changed the creative workflow, thus helping with scaling production without compromising on quality. Hence, we found Adobe Express (Firefly)- and Canva Magic Studio-powered tools that help create assets for social campaigns, newsletters, and web experiences. Using one generative feature of Adobe Express, we set up a product spotlight campaign for a wellness brand. Firefly was prompted with the phrase "sun-drenched minimalist product shelf, muted palette, soft shadows" to generate a hero image, and this image was then repurposed on Instagram, email banners, and landing pages, shrinking turnaround time by 60 percent. In addition, Framer's AI layout generator has become an effective tool for designing landing pages. Instead of being confined to simple wireframes, it can now output rich interactive wireframes based on simple content prompts. This has, in turn, sped up client approvals and A/B testing workflows. We also leverage: Ideogram for AI typography and stylized logo mockups Kittl for all manner of scalable design elements across merchandise and print RunwayML and Midjourney for concept development, motion graphics, and creative exploration Designs.AI for first-draft marketing collateral and brand mockups While AI didn't replace creativity and human imagination, it has freed up human capacity to focus more on strategy, storytelling, and polish. It is a huge multiplier, especially for small design teams that churn through content at high velocity.
SEO and SMO Specialist, Web Development, Founder & CEO at SEO Echelon
Answered 2 months ago
Good Day, I am a senior designer at creative agency where I handle branding and digital graphics. I am very much a part of the team that has seen success in our increased use of AI tools such as Canva, Adobe Express, and Kittl which in turn has speeded up our workflow greatly for social posts and newsletters. Also I was a part of the team that used Canva's Magic Design feature to develop a set of eco friendly Instagram visuals with themes like earthy, minimal and sustainable. If you decide to use this quote, I'd love to stay connected! Feel free to reach me at spencergarret_fernandez@seoechelon.com
The human-AI collaboration framework at MiroMind generates consistent high-quality visuals at scale. The following description demonstrates how this system functions in actual operations: Strategic Briefing The initial phase of every project includes neuroscience-supported objectives that specify "The infographic needs to enhance information retention by 25%." AI tools receive these goals through the creative brief process AI-Assisted Creation Canva Magic Design creates twenty layout options within two minutes by following our brand guidelines. Adobe Firefly extends images while keeping brand color consistency perfect. Kittl generates fifty logo variations which are ready for client presentations during an overnight period. Human Refinement Designers at our company dedicate 80% of their work hours to non-repetitive tasks. The designers now dedicate their time to creating emotional connections and developing strategic messaging. Measurable Impact The mental health app achieved 42% higher social media engagement through AI-optimized social graphics. The design throughput at our company rose 3 times without needing to hire more staff members. The first review of AI-assisted designs achieves brand compliance at a rate of 92% (compared to 65% before AI implementation). The Ethical Framework We've implemented strict protocols: Human fact-checking processes every AI-generated content output. The use of AI in client work requires explicit labeling. Our generative tools undergo continuous bias monitoring to ensure quality. The Future of Design The most successful firms will emerge from those who redesign their workflows to use AI alongside human designers instead of trying to replace designers with AI. Our daily operations at MiroMind demonstrate that uniting human creativity with machine efficiency produces designs that are simultaneously faster and superior. The designers who will succeed in this new era are those who learn to work with AI rather than those who resist its use. Our team members have developed their skills to become AI art directors who direct strategies while machines execute tasks.
As Co-founder and CXO of City Unscripted, incorporating AI design tools like Magic Design into our content creation process has completely changed the way we produce genuine travel stories on spontaneous cultural moments trending at-the-ground intersectionality and discovered by guides every single day. In creating images for our piece on off-the-radar spots in Osaka, I turned to Canva's AI product features such as Background Remover and text-to-image to pull together visuals that include authentic neighborhood imagery while reinforcing brand coherence. What used to take three days now takes less than one. AI quickly suggested color palettes giving a warm feel while avoiding over use of traditional reds, blacks found in Japanese decor. This allowed me as an artist to focus on designs that highlight real and cultural experiences rather than be stuck thinking only about technical design drawing or specification all day long. The most useful applications of AI within our design process are driven by prompts like 'create a warm, authentic travel layout highlighting local culture and neighborhood discovery.' This gives me a variety of templates to play around with and amend as need be when we get in our real guide photography, traveler stories etc. AI is especially good at handling repetitive design workload - like formatting a social media post or designing newsletter layout - allowing us to fully dedicate our creativity towards crafting real content that match the actual cultural moments and personal moment for each trip avail depending on users' behavior. It is crucial to direct our attention at AI tools that augment not replicate, real storytelling. It allows us to create slick output of actual cultural experiences in a way that retains the touch and real photography which distinguishes Travel content from any general destination marketing material. https://www.cityunscripted.com/travel-magazine/hidden-gems-in-osaka
I'm the founder of Perfect Afternoon, and I'm in charge of how we grow online. That means I guide the design for our website, social media, emails, and lead-getting campaigns. I don't push pixels, but I do team up with designers and use AI to make things flow better and create stuff that's on-brand, quick, and works great. How AI Fits Into My Design Stuff: We've been using things like Canva, Adobe Express, and recently Ideogram and Midjourney to help with client projects and our own campaigns. Here's how AI has changed how we do things: Fast Ideas: For a new B2B client, we used Ideogram to come up with ideas for landing page headers and social media posts. The team made eight different looks in just 20 minutes that's something that would've taken all day to sketch out before. Email and Social Media Campaigns: In Canva, we use templates that match our brand along with AI-made images and text ideas to make monthly newsletters and Instagram posts in a batch. The AI helps us keep the same tone and look across everything. Example Prompt (Ideogram): Simple, business-like SaaS dashboard design for a shipping company, with cool fonts, relaxing blue shades, and small moving parts—ready for a website header. Here's an example from a recent campaign: Instagram Post Example - @PerfectAfternoon (or link a direct post if available) Newsletter Design Example (placeholder link — can update with real one) Tools We Use All the Time: Canva (every day for social media and email) Ideogram (for early creative thinking) Adobe Express (for fast video headers and story images that match our brand) Midjourney (for trying out wild, out-there visuals) HubSpot Design Tools—for landing page designs and making things personal, all powered by AI-improved parts AI has helped our small, quick team do bigger than we are, cut creation time in half, and make design match what marketing wants, all quicker and still keep things top-notch.