Right now the biggest challenge we're seeing for Ecommerce specifically is simply the inconsistency in ad performance over time. The last year has been particularly difficult for this and it means brands are finding it extremely hard to scale campaigns or run them profitably to wider audiences. Things work, then suddenly they don't, despite no real changes being made. It is currently the biggest frustration we're seeing in the market related to social ads. Ryan Turner Founder, EcommerceIntelligence.com https://www.ecommerceintelligence.com/
This may be a bit of a curveball for an answer, but I can't get Facebook Marketing Members to stop calling my phone. We've optimized our Facebook ads about six months ago and they are running great. Money has been saved and new funnels were created where we have been seeing tons of conversions for a cheap price. That part, I'm happy about. But a major challenge I'm facing is the relentless calling from Facebook Marketing "experts" that work for Facebook who want to go over your ads manager with you. The problem with this is that the account managers change every few months so you're constantly being rotated through different reps. It's a frustrating process because you can't build a trusting relationship with them. I've stopped accepting calls from Facebook but they continue to call my cell phone once a week, sometimes as early as 7 AM. It's very annoying and I've been quite frank about being put on the do not call list. We're fine running the ads without their input.
As an e-commerce leader, one of the biggest challenges I'm currently facing with Facebook and Instagram ads is trying to stay ahead of the competition. With so many companies vying for attention on these two platforms, it can be quite difficult to differentiate yourself from the rest. I've been working hard to come up with creative approaches that will help me stand out from other brands while still remaining true to my brand identity and values. My strategy has involved utilizing new ad formats such as stories and carousels; creating customised campaigns based on user behaviour; focusing heavily on audience targeting; employing A/B testing techniques; and leveraging social influencers who can reach larger audiences than traditional advertising methods. Of course, this isn't a foolproof plan—the landscape changes rapidly in today's digital age, which means there are no guarantees that what worked yesterday will work tomorrow.
Facebook and Instagram ads comes with its own set of challenges. As it's just not performing as easy as it used to achieve your Return on Ad Spend (ROAS) goals. This means that you have to put in so much more effort and time into optimizing your campaigns. It can be especially difficult for small businesses who may not have the resources or expertise to maximize ROAS without finding a strong partner or software to help manage your campaigns. As the ROAS return is outperforming on other paid social media channels.
The biggest challenge for e-commerce leaders is how expensive Facebook and Instagram ads are. Facebook and Instagram continue to increase their ad prices because they can. If you’re an e-commerce leader and you’re not advertising on Facebook or Instagram, you’re missing out on a huge opportunity. But the cost of ads on these platforms is a major issue. Facebook and Instagram ads are worth it if you’re trying to grow your business, but it’s hard to justify the high cost if you’re not seeing results.
We have been running ads on Facebook for over 10 years now and selling online for 15+ years. When Facebook was at its peak you couldn't get any support at all now we get a new rep every month or so. We would sometime get a rep that is very knowledgeable and will have some get insights that will help. Then next month you will get a call from someone else who is your new rep. They will not be familiar with your ads or business and have to start over. A few months ago we got a really good rep and asked if they can be our rep going forward and they said that isn't how it works and we will get a new one. This doesn't make sense and is a real pain in the way that Facebook does business. We don't even take calls from Facebook reps any longer because it has just become a waste of our time.