As an editor navigating the dynamic digital marketing landscape, I've found that embracing AI is no longer a luxury, but a necessity. The rapidly evolving world of content creation and management demands efficiency, precision, and creativity - all of which AI significantly enhances. One prominent way I'm using AI is through intelligent proofreading and editing software. These AI-driven tools are not just grammar-checkers; they're sophisticated systems that can understand context, grasp nuances, and even learn our unique writing styles. By automating the time-consuming task of proofreading, I've been able to redirect my focus toward more strategic initiatives like content planning, audience analysis, and creative brainstorming. Consider this: If an average article takes around two hours to proofread and edit manually, and I work on five pieces a week, that's ten hours spent solely on polishing content. With AI, this time can be cut by at least half, freeing up five hours every week. That's twenty hours a month, or 240 hours a year, saved! That's not a small number... This is time that can be invested into other high-value tasks like researching industry trends, creating engaging multimedia content, or honing our SEO strategies. Moreover, AI doesn't just save time; it also improves the quality of work. AI tools can catch errors and inconsistencies that a human eye might miss, ensuring our content is always top-notch. And let's face it, in the digital marketing world where content is king, this can make a significant difference. Leveraging AI is like having an additional team member who never sleeps, doesn't take breaks, and tirelessly helps improve our work. It's about working smarter, not harder. As editors, we must harness the potential of AI to maximize our productivity, enhance our content, and stay ahead in the competitive digital marketing landscape.
AI tools are really helpful for us in completing projects. We often use AI to create reports, marketing stuff, and other business-related writing because we usually don't have full-time writers. We find that with the right prompts, we can come up with ideas, make outlines, and write initial drafts pretty quickly. The results are useful to a certain extent. We all know that AI can sometimes make up facts. When it comes to writing and editing, they're just okay, even with good instructions. This is where my team and I step in. As the writing experts for our clients, it's important for us to understand these tools and use them right. We help our clients use these time-saving tools to get what they need. I often find us doing extra editing on content that AI has helped with. Knowing where AI falls short lets us edit out those issues. For clients with more budget, we can start with AI-created content and then polish it to meet professional standards. These AI tools aren't going anywhere. We need to be careful to use them the right way, but we can't just ignore them. By being the go-to people on using AI tools correctly, we can lead our clients to use them better and more responsibly.
I have a daily growth hacking TikTok and a digital marketing podcast. I have 100,000 followers across all channels, and I shoot and edit everything myself. Descript, an AI-heavy editing app, has saved my life. First, it uses AI to transcribe everything. This allows me to edit the video in the transcript, like a Word Doc, instead of the timeline. It's far faster and more efficient. All transcript edits are automatically reflected in the timeline. Then, with one click, it uses AI to make my voice sound crisp, even with background noise. I toggle on a feature called "Studio Sound," and the AI discerns what my voice would sound like if it were recorded in a professional studio and makes it sound that way. I have recorded my podcast in noisy hotel lobbies and European cafés and still had all the background sound automatically removed and the voice made pleasant. Another useful AI feature is "Overdub." Sometimes, I say the wrong word in a video or podcast. Instead of recording again, I write in the word I want, and Descript uses generative AI to match my voice and insert the word, phrase, or sentence I intended. This has saved me so much time. Descript also uses generative AI to stitch together disjointed cuts and make them flow organically. Finally, Descript has a word transcription glossary. There are names and phrases I commonly use which are transcribed incorrectly. With the transcription glossary, I can add them, and Descript's AI recognizes when they are used and automatically corrects my transcripts. I have a film background and used to use other editing apps. Because of its AI features, Descript is indescribably more useful than them. My output and audience would not be possible without this editing tool.
I write/brief/review 70-80 content pieces every single week. I don't use AI for writing per se, but I do like polishing up with AI. For example, when something comes across as fluffy, I use AI to un-fluff it, with prompts like "use a more conversational tone of voice", "remove weasel words and generic filler phrases", or "replace X with Z". This doesn't happen to our internal content as we know what to do and how to structure it, but we do have external content coming our way and very often, it needs to be further edited. With AI, it's just made easier and more efficient. However, it does take time to get into effective editing – your first prompts might not be perfect, and the outcome might be rather "clumsy" – but don't give up, feed chatGPT with more instructions, and SAVE/mark the chat so you can come back to it.
As an editor, one of the most transformative ways I'm utilizing AI is in the realm of content enhancement and optimization. Specifically, AI-driven tools have become invaluable for improving the readability and SEO performance of articles and manuscripts. These tools can analyze text for clarity, engagement, and adherence to SEO best practices, suggesting changes that make the content more accessible and appealing to our target audience. Additionally, AI algorithms help identify gaps in our content strategy by analyzing trending topics and keywords, ensuring our publications are both relevant and competitive. This approach not only streamlines the editorial process but also significantly enhances the quality and visibility of our content, driving better engagement and readership statistics.
We use AI on a daily basis to replace a function that colleagues would have done - provide alternative ideas and thoughts. There are many tools that let you do this. AI has got very good at providing alternative sentence structures and can even go as far as assisting with tone, length, or making a sentence more complex or simple.
Whenever I have editor's block, I dive into AI tools as Scrooge McDuck does into his pool of coins. Swimming in advice from, for example, Grammarly or Quillbot, I find lots of ideas to improve my copy. They help me to detect monotonous paragraphs and poor message conveyance, saving several hours on editing tasks. If you want to make each sentence seamlessly flow into the next, relying on suggestions from AI tools is a perfect way to start.
In our editorial process, we harness AI to elevate the reader experience by seamlessly suggesting further readings at the end of our content pieces. Our AI tool maintains an extensive library of all our content. After analyzing the themes, keywords, and context of a current piece of content, the AI sifts through our database to identify and recommend additional related content. This not only enriches the reader’s experience by offering them a deeper dive into subjects of interest, but it also significantly increases the time spent on our platform.
When editing an article, I use perplexity.ai to source original studies and statistics from industry reports and publications. It is a quick and convenient way to add depth to the content while enhancing both the readers’ experience and the E-E-A-T value for Google.
Content Research I use AI for content research. That includes investigating the questions people ask about a subject, looking at different article titles, analyzing possible angles to take on a topic, etc. I've experimented with ChatGPT, Frase, Clearscope, and other tools that use machine learning to generate content, and I recognize that they are really useful for basic research and saving time on sifting through multiple options. However, the quality of writing is not at a level you could publish without substantial editing. The quality just is not there yet. It is too verbose and generic, and major chunks of it are meaningless. The bottom line is that AI is valuable as a research tool, but the material it generates needs heavy editing by an expert to bring perspective, expertise, and personality to it.
As the managing editor of an acclaimed literary journal, and the editor of hundreds of client content marketing pieces, I find AI to be a useful tool for idea generation, research, writing prompts, and for finding errors. We do not, however, use AI to write content wholly for us. So how is one we are using it, specifically? We can generate fairly comprehensive content briefs, or outlines, for articles that we're planning, as AI can scrape massive amounts of data and turn it into useful writing frameworks very quickly. The writing itself is still done by professional copywriters, but the AI helps us organize large data sets and break down massive topics into useable pieces, in many cases cutting several hours from our labor at the outset.
I think there is some trepidation among writers and editors about the future of AI, but I see it as a useful tool. I already take advantage of its computational powers by having AI summarize and synthesize lengthy reports and white papers for easier digestion. That shaves hours off of my research and allows me to start structuring content earlier. I've also found AI useful for the time-consuming work of creating references or citations in a specific format, as well as style adherence (AP, APA, etc.). As an editor, I'll remain the last line of defense in terms of copy editing and proofing, but a first-pass by AI cuts down on the time spent on minutiae, even if it's significant minutiae. In fact, it has already played a role in increasing our content team's efficiency and productivity. Any tool that helps me spend more time on the creative vision and big-picture thinking is worth utilizing; that is the most critical work for an organization's projects and communications.
I use Lex.page for editing, which offers AI-powered checks for grammar, brevity, clichés, readability, and style, and therefore combines line editing and copy editing. It can identify claims needing citations and remove hedge terms, which is especially useful for editing academic texts. With longer texts, I approach developmental editing by “asking Lex” questions about the story to speed up my understanding of what's in the text and what might be missing or has room for improvement.
We developed a custom GPT, drawing inspiration from Google's content guidelines, to scrutinize our articles in a unique way. For each piece, the GPT assesses it against six key points outlined by Google, assigning scores from 1 to 10 on each. If a piece scores below 7 on any of these points, we go back to the drawing board. With AI-generated advice on how to improve, we're not just tweaking our content; we're transforming it. This approach has opened our eyes to invaluable insights, ensuring our content is not only SEO-friendly but also deeply resonates with our readers. It's a strategy that's making our content more impactful, user-friendly, and aligned with what both Google and our audience love.
Data Scientist, Digital Marketing & Leadership Consultant for Startups at Consorte Marketing
Answered 2 years ago
I love to use generative AI to help with crafting engaging article titles. An easy way to start is by prompting the AI to produce a list of ten or more title ideas about the general topic of your article. For example you can prompt ChatGPT with something like, "Create with a list of 10 article titles for an article about blue widgets. Make it engaging, and include a few relevant keywords." Alternatively, you can prompt it with something like, "Create a list of 10 engaging titles for the below article and include a few relevant keywords." Then, paste the entirety of your article below the prompt and submit it to the generative AI. It will read your content and produce ideas you may not have considered. If you find one or two titles that you like most, you can then ask the AI to produce variations of those specific titles and ideate further.
AI has become a part of my ideation and brainstorming process, especially when I feel I'm on the cusp of writer's block. It's been a great resource to help me get out of my head and into my target reader's mindset and to quickly come up with ideas (good and bad, of course!) for me to weed through to get to the good stuff. This technique gives me more to work with than staring at a blank page and a blinking cursor, making the whole process of writer's block easier to overcome and it saves me a lot of time along the way, too. AI can be a powerful resource for anyone, but when it comes to writing, knowing what questions to ask and what prompts to give it will make the outcome much stronger.
At PinProsPlus, we've integrated AI to analyze trends and preferences, ensuring our designs resonate with current demands. This insight allows us to craft pins that not only captivate but also connect on a personal level with our audience. It's a strategic move that blends data with creativity, offering designs that are both innovative and in tune with what our customers truly seek.
Editors have a very critical job and a way in which AI is helping them transform their work is by providing language suggestions along with corrections for grammar. This enhances their overall style and improves the quality of their writing. Editors are able to utilize AI language models to streamline their editing process, therefore guaranteeing precision and clarity in their work. Even the most experienced editors struggle with coherence and AI language models help them achieve conciseness within their content. Ai functions as a valuable assistant for editors as it assists them in navigating the sensitive world of plagiarism and fact-checking as well.
At SEO-Migration Services, we've integrated AI to revolutionize our SEO auditing process. By leveraging AI, we can now conduct more comprehensive and precise audits at a fraction of the time it used to take. This technology enables us to identify nuanced SEO opportunities and issues that might have been overlooked manually, allowing for a level of optimization previously unattainable. A concrete example is the use of AI to analyze user behavior patterns, predicting future trends and adjusting our strategies accordingly. This proactive approach has significantly enhanced our clients' online visibility and engagement, underscoring the transformative impact of AI on SEO. Best regards, Roman Borissov, CEO @ SEO-Migration.Services, https://seo-migration.services/
Hi, There I hope this information is helpful, and please let me know if you have any other questions or if there is anything else I can do to help you. Name: Max Maybury Position: Co-owner and Developer Site: https://ai-productreviews.com/ Email: Max.m@ai-productreviews.com Linkedin: https://www.linkedin.com/in/maxjmay/ Headshot:https://drive.google.com/file/d/1ccODjB7jkcm6QjQ9ig0C3jLxE7iOjKaA/view?usp=drive_link Max Maybury is a software developer and tech enthusiast. His journey started with a computer science degree from the University of Bath. After co-founding and running a startup for five years, he developed a solid foundation in diverse domains and technologies. Now, he’s excited about exploring the potential of AI across various industries.