How do you ensure that your technical interview process is effectively evaluating the skills and experience that are most relevant to the role? What steps do you take?

To effectively evaluate candidates in a business development technical interview, begin by defining key competencies such as market analysis, project management, and negotiation skills. Create a competency matrix to outline required skills and proficiency levels. Then, develop specific assessment criteria to evaluate these skills, incorporating real-life scenarios or case studies to ensure candidates can interpret relevant data effectively.

I would establish a systematic technical interview process that evaluates both technical and soft skills essential for the role. This involves creating a comprehensive skills matrix detailing required competencies, such as expertise in affiliate marketing platforms and digital analytics tools, alongside assessing candidates' alignment with the strategic objectives of the network.