What's one thing you've learned about creating effective training materials for adult learners? What tip would you give to others designing training content?

The most effective training materials engage emotions first, intellect second. Adult learners remember what makes them feel something. When I speak to teams, I teach them to create moments of astonishment in their businesses and sales. I practice what I preach by employing these same principles in my speeches. As a professional magician, mentalist, and motivational speaker, I've observed this principle in action thousands of times. The moment I produce an object from thin air, I can see pupils dilate and posture change. That heightened state persists, making everything that follows more memorable. Strong emotions create pathways for lasting memory. Your training content works best with strategic moments that surprise, delight, or challenge assumptions.