My typical marketing routine at SEOAnt starts with a quick review of a given day's tasks and assigning them a priority rank to ensure we I the most crucial ones first. Email plays a huge role in our marketing campaigns, ensuring we can connect with our customers and run PR campaigns effectively. So, I'll check my email for any communication and respond to emails. Meetings and video calls take up the next half an hour after my time to touch base with other team members and align goals with clients. I usually go back to finish any ongoing tasks and finish off the day by reviewing the tasks and how I performed in them and preparing for the next day. While my routine may seem flawless, it is only possible by using Zoho, which allows me to handle my email communication, collaborate with teammates and even manage social media for my company.
Our small business consists of four people who have no prior marketing experience. Instead of making someone responsible for all the marketing tasks, we have created a strategy where everyone can be involved and have an opportunity to improve their skills. We have created a list of tasks that need to be done on a daily basis, and we have split it across the four of us. Each day, we have to dedicate an hour to work on these tasks uninterruptedly. In our weekly meeting, we check the progress and discuss how we can further improve our growth and help each other out. This plan is working efficiently for our business, creating less stress on the employees and giving an opportunity for each person to learn something new.
There are five productivity principles that I rely on to get results: 1. Schedule my work in advance, so I don't get distracted by reactive work requests 2. Win the morning, win the day! If your morning is productive, your entire day will be productive. 3. Eat the frog first. If you tackle the most difficult/important task first thing in the day, the rest of the day becomes easier and your day is already productive. 4. Focus on my 20% tasks (80-20 rule). 20% inputs bring in 80% outputs. Find those 20% inputs. 5. Less is more. Take up less work than what you can complete, but complete it. As marketers, we overestimate the amount of work to be done and the most important tasks remain unfinished by the end of the week. With the "less is more" approach, you'll make sure you're prioritising the right initiatives and ensuring you complete them.
As a solopreneur, I never have enough time to manage all my marketing. For maximum efficiency, I use an evergreen recycler called MeetEdgar to manage my social media. MeetEdgar allows me to upload a bunch of posts all at once. When it reaches the end of the queue, it restarts again. I always try to add fresh content as often as I can but I don't need to panic if I don't get to it, because MeetEdgar will keep posting if I forget. This one tool has saved me so much time and stress!
This is a challenge that almost all of our clients have. They have all of these amazing ideas for content and marketing their business/personal brand yet lack the time for execution. This is why we introduced what we call the Mindset of the Creator. Rather than viewing content creation and marketing as something in addition to (i.e supplementary) your life, integrate it. Content is something that as you go throughout your day, you take 15 seconds to record that quick boomerang on Instagram. Do you feel particularly inspired? Film the video! Integrating content creation into your life makes the task feel less daunting and with time more natural. An aspect of your routine. After a few months of doing this, not posting will make you feel uncomfortable! Another practice to have is filming a batch of content all at once and editing it in advance. Sunday you may film 7 short videos and write their captions, and each subsequent day all you have to do is upload them.
I have been the chief editor of a magazine for over 8 years, so I know how important marketing is to keep subscribers interested and engaged. I use MailChimp, an email marketing tool, as my main source of communication with potential and existing subscribers. I also use social media platforms and create posts or share articles related to my magazine content. I rely heavily on referrals from other businesses that I partner with which brings in target readers who are looking for stories like the ones I tell in the magazine. On top of all this, I put up digital posters online and around town to let people know about upcoming events that are mentioned in the magazine. Overall these strategies have kept my subscription list rising each month making it well worth the effort!
One of the ways I market myself is through my blog, Fleurish Freelance. In my blog, I share advice with fellow freelancers on how to start and grow profitable freelance businesses. But marketing the blog can feel like a full-time job, especially since my main source of income comes from writing for my clients. To scale my time and efforts, I crowdsource quotes, tips, and advice from other freelancers. I compile their insights into blog articles, which gives me tons of free content to share. They get free exposure and I get to keep building my brand in just minutes per week. I also accept guest blog posts on my blog, which allows other freelancers to promote themselves while also sharing valuable advice with my readers. Bottom line: You don't have to do all of your marketing yourself.
Entrepreneurs who don't have time for marketing can use Creatopy. As a marketing director, I can ensure it's a great tool. It's an innovative ad design platform. One can create engaging ads that fulfill all your needs. You can make ads in the form of banners. If you are a first-timer, you can use industry-specific templates. There are also standard sizes. After getting experience, you can also make your custom designs. To bring ads to life, take benefit of high-quality reserve photos. You can also browse the video and audio libraries. Its automation capabilities are attractive features. Eliminate repetitive tasks with a few clicks. You can also create multiple ads at once. Downloading and editing them is so convenient.
You will need to devote one day – or a large portion of a day – recording a video that is sure to be circulated via social media and viewed by thousands of people, perhaps even millions of people. It’s a video that needs to be done well, by a professional, and it should include compelling content and visuals that generate word-of-mouth and more views. If you can post a video that explains what your brand does and provides examples and real-life testimonials, it will go a long way toward your marketing effort. You will have to devote time on that specific project, but once it’s done, it can be the centerpiece of your marketing. And it can free you up to do other tasks within the company that require your full attention. Our BuzzFeed video profiling someone using our brand has elicited nearly 4.5 million views since it was posted on YouTube four years ago and it has bolstered our company unlike anything else we’ve tried. All it took was one day’s worth of work.
I'm a busy entrepreneur, so I like to keep my marketing routine totally streamlined to maximize efficiency. I generally spend 2 hours a day on social media, using SocialPilot to interact with my audience and measure relationships, performance and competitor activity. I use this time to unearth valuable insights I can use in my campaigns as well as establish brand consistency. A tip I have for entrepreneurs who don't have enough time for marketing is to work ahead of schedule: create content and automate your channels, ready for when you actually begin marketing them online. This will ensure that your vision executes swiftly and consistently while you retain ownership of your message.
A key focal point of my marketing routine is the gathering of key data about our audience, including age, gender, geographic location, and their likes and interests. This information is extremely valuable because it helps me identify our target market and most importantly, what they want. Additionally, this information enables me to effectively develop marketing campaigns and strategic approaches that provide value to our audience. There’s a number of free resources available for free demographic research. One that I’ve found especially helpful is Google Trends. Google Trends provides free insight about the popularity and usage of keywords and topics. You can filter this information by location, as well as seasonal patterns for additional insight. Google Trends also allows you to easily share or export this data. I highly recommend this tool to entrepreneurs who don’t have time for marketing because it provides insight that’ll help optimize your marketing across all platforms.
My marketing routine involves a huge amount of writing. I think writing is the single most important skill an entrepreneur can master for their marketing efforts. Even if you don't have time to do your own marketing, being able to write well will help you identify good writing when you evaluate marketing agencies. Although TV and print marketing remain effective, most marketing takes place online. That means you need to do a ton of search engine optimization (SEO) writing to drive traffic to your site. You need to understand what people are searching for related to your product or service and be able to deliver engaging content that points to your company being the answer. My number one tip for those who don't have time to do their own marketing: Consider hiring a marketing agency to help you out, the prices are more reasonable than you might think. Having an agency that has your back in producing authentic written content will go a long way towards boosting your engagement.
Overall, the 80/20 rule is a useful concept for entrepreneurs to keep in mind from what I've learned working over a decade as an affiliate marketing manager. By focusing on the top performers and learning how to say no when necessary, entrepreneurs can make the most of their marketing efforts and achieve better results. In the context of affiliate marketing, this means that roughly 80% of your results (e.g. sales, commissions) are likely to come from 20% of your affiliates. However, in some cases, the distribution may be even more skewed, with the top 5% of affiliates accounting for 95% of results. This distribution can be frustrating for entrepreneurs, but it helps you put things into perspective that a really small number of affiliates are doing most of the work. So tackle your day like a top performing affiliate to try to replicate their success of traffic being sent to your competitors. Then learn how to say no to the 80 to 95% of the low traffic marketing campaigns.
We have started looking into new ways Ai can improve our marketing success KPI's. I'm a firm believer in automation to save time and resources. My advice for entrepreneurs who don't have enough time for marketing is to take advantage of available technology. Automation can help you streamline your processes, create personalized messages for different audiences and track your success in real-time. Utilizing these tools can help you focus on the most important tasks for your business, so you don't have to spend time on mundane tasks like scheduling posts. Try them out! You might be surprised at how much more efficient your marketing efforts become.
User-generated content is a solution for entrepreneurs who aren't seasoned marketers. Marketers need to take time to craft quality content that can engage audiences to take their business seriously. But since entrepreneurs always have to be at the helm of affairs they can't meet high expectations to deliver such content. So user-generated content is the best solution that will help audiences view the business from the perspective of actual clients and strengthen customer loyalty as their empathetic bond with the company will increase.
My marketing routine centers on content writing for our site blog and promoting our medical certification services through email. Although I need to do a lot of writing, I often don't have time with my other responsibilities. For those who also feel the time crunch, I would recommend looking at an AI writing tool like Jarvis or Frase. I rarely use these tools to generate content as I still think you need to publish unique content as opposed to letting an AI tool do it for you. As nice as that sounds, it might save you time, but you won't generate much lasting interest in your brand. I choose to use these tools because they make writing and organizing an article faster and easier. Frase and Jarvis both have neat formatting options that allow you construct your article fluidly. The optimization features are helpful because they show you other similar articles that are trying to rank for the same keywords. This saves you research time and puts it all in one place.
If you don't have time for marketing, you can automate it instead. There are many tools that can automate marketing activities such as creating content, managing social media, and measuring and analyzing the performance of your efforts. These tools can assist you in producing your marketing campaigns at a more efficient effort with minimal costs. Another option is to delegate tasks to others within your company or network of contractors. This will free up your time to focus on the strategic aspects of your marketing plan. Don't get stuck in the weeds of trying to do everything yourself, but make sure to invest in your marketing efforts.
While purchasing tools and software can be expensive, marketing is a crucial component of growing a business. Canva is a useful tool for marketing. While over 23% of marketers feel that design and visual marketing are among their toughest issues, 49% of marketers believe that visual marketing is a very important component of their entire marketing strategy. Since Canva provides templates and optimum sizes, making images is made much simpler. Over 250,000 templates, more than 100 different design kinds, and hundreds of stock pictures are all accessible with the free plan.
"My marketing routine starts with SEO. SEO is a key element of successful marketing, and it's essential that I optimize my website to ensure it's reaching the right audience. I use a range of tools like SEMrush and Ahrefs to track my website's performance. Once I have my SEO in place, I move on to content marketing. It's a great way to build relationships with my target audience, and I use a combination of blog posts, social media posts, and videos to engage them. I use tools like Buzzsumo and CoSchedule to help me plan and schedule my content in advance. Finally, I use email marketing to stay in touch with my customers. I use a platform like MailChimp to create automated campaigns and keep track of my email performance." David Ellis Founder: B2B SEO Agency - Teranga Digital Marketing https://terangadigitalmarketing.com https://www.linkedin.com/in/davidellisteranga/ Headshot: https://drive.google.com/file/d/1nm9ieDWb7wVydlZrQfRsZ14brcjQjyY/view?usp=share_link
Marketing is an essential function of any business, whether big or small. No entrepreneur, freelancer, or small business owner should ever use "not having time" as an excuse to avoid this core business activity. Nevertheless, I understand the limitations of properly scaling marketing campaigns, especially as a solo individual or a small business, which is why AI marketing tools can assist with the workload. My focus is on content marketing, and here is a simple routine using various AI marketing software tools. Use a keyword research tool like Ahrefs to identify low-competition keywords. Next, create the blog article with an AI writing tool like Jasper. Then, optimize it with SurferSEO and check for grammar and spelling errors with Grammarly. Use the article as the foundation of a YouTube script and make a video. Then, snip it into bite-size pieces and schedule video content on social media with a tool like Later. This process dramatically frees up time to run your business.