Early in my entrepreneurial journey, I lost a large and potentially career-changing client. Now, you might think what led to this was the biggest error, but it wasn't -- dwelling on it was. I'm embarrassed to say I spent weeks, maybe even months, thinking about how I might get the client back and smooth things over. I beat myself up daily and spent countless hours going over the failure. All that time spent blaming myself, though, in the long run, just drew me away from the things that really mattered: my current (but smaller) clients. And it didn't get the big client back either. It was an excellent lesson in compounding a failure. Instead of moving on to do right for everyone else, I wasted time and energy on a mistake that really, anyone could have made early on. No one's perfect; it's ok to mess up, even if there are consequences. What's far more important is how you bounce back -- or don't -- from the failure. Resiliency is key, and so is a good attitude and self love. Ironically, had I moved on quicker, I likely would have solved the issue more efficiently, by landing additional clients in that time, and putting the event in the rearview.
I've failed the most in my career. The business failure But my most devastating business failure came from when I launched standardised guides training program that ended up undermining what made our local experiences unique - genuine cultural connections at the heart of each experience. This had seen a plummeting 60% decline in customer satisfaction which had caused our most passionate local guides to leave us over concerns they were being replaced by corporate scripts. And rather than offer my genuine insights into the neighborhood and my family's stories, guides received six months and 50,000 euros to create a systemized training module that told them to follow a schedule that would teach them, in a predetermined way, the cultural narrative of their neighborhood. Travellers had quickly picked up on the change, with one Melbournian couple saying their Rome experience had been "more like a corporate presentation on Italian culture rather than an authentic discovery". This incredibly disappointing setback drove home for me the reality that truly cultural experiences could not be systematized without sacrificing their very essence. It forced me to redo our entire approach, this time around empowering the natural task competence of guides, instead of constraining it with standardisations. Going through this experience has made me a better entrepreneur by making me understand the difference of operational efficiency and real value creation. For certain parts of business, yes, it helps to systematize; for others, the safeguarding of human authenticity from corporatization. What makes your offering truly unique should be figured out before you try to scale or systemize. And remember some parts of your business need to be inefficient on purpose to have authenticity. And the key thing I learned is that sustainable growth is never about killing the human layer of customer experiences, it's always about amplifying it, never removing it. "Fall forward, fall often" However, failure has also been a key instructor along the path of preserving substantive value while crafting scalable processes.
My biggest failure wasn't financial, it was personal, and it still sits with me today. From the start, I set out to build a creative company where our people came first. But in the early days, when we were lean, experimental, and eager to please, I was tested on that value, and unfortunately failed. We delivered a project that didn't quite hit the mark for the client, and their response was aggressively negative. However, it wasn't directed not at me, but at a junior member of our team. It was unprofessional, bordering on abusive, and I found myself trying to smooth things over, balancing the client relationship (and protecting the income) while attempting to reassure my colleague. In hindsight, that duplicity simply undermined those values and left our employee feeling unappreciated. A few weeks later, that talented team member left, and I don't blame them. That moment taught me something I'll never forget: the line between client and team loyalty isn't blurry, it's pretty black and white. Today, I challenge toxic behaviour immediately. If someone can't treat our team with respect, they're not the right client for us. Simply put, no project is worth compromising your values, or your people.
Reflecting on my journey as a business coach, one of my most significant failures involved a costly misstep in team management. Over a six-month period, I invested $30,000 in a full-time employee who ultimately left due to a lack of clear goals, lack of defined roles, and my tendency to micro-manage. The experience taught me a valuable lesson about the importance of establishing clear expectations and support within my team. I realized that effective leadership requires empowering individuals to take ownership of their responsibilities rather than stifling their potential through excessive oversight. Ultimately, this failure has shaped me into a more strategic business owner and Value Builder Advisor. I can personally speak to the importance of clear job descriptions, hiring protocol, interview processes, training, weekly check-ins, performance reviews, and empowering employees to make decisions. Delegation, and not expecting every employee to do things "exactly like you", is an important step in making sure your business is not dependent on you. Having a team increases the value of your business, give your clients better service, and can improve the sanity of the business owner.
Co-Founder & Executive Vice President of Retail Lending at theLender.com
Answered 6 months ago
I'm looking for frank accounts of resilient business owners' greatest business failures. What took place, what did you take away from it, and how did it improve you as a business owner in the end? Before theLender.com becoming what it is today, my biggest failure occurred early on. I placed too much reliance on rapid expansion at a previous employer without making sure the operational foundation could support it. It appeared unstoppable from the outside, with brokers signing on at record rates and loan volume soaring. In actuality, though, we were outpacing our infrastructure in terms of demand scaling. Broker relationships suffered, turn times slowed, and processes malfunctioned. Losing a deal due to market forces is one thing, but losing a deal because you overpromised is quite another. I had to change my perspective on growth as a result of that failure. Without structure, volume is just velocity toward burnout, I came to realize. It taught me to concentrate on developing systems that can adjust under pressure rather than just increasing top-line revenue. We took that lesson to heart at theLender.com. All of our new products, including DSCR+, SuperDSCR, and foreign national programs, were only launched after we had the necessary internal resources, technology, and support personnel to carry them out reliably. Although it occasionally slowed us down, it helped us create a business that could grow without failing. In the end, that earlier setback changed my definition of success, which helped me become a better entrepreneur. The focus has shifted from how quickly we can grow to how long we can endure. You gain something more valuable than money when you build with durability in mind: trust, which grows stronger with time.
I'm looking for frank accounts of resilient business owners' greatest business failures. What took place, what did you take away from it, and how did it improve you as a business owner in the end? My biggest mistake was prioritizing the "story" of a deal over the fundamentals. Early in my career, I fell for the hype surrounding a property that looked ideal: a seller who was keen to move quickly, a great location, and strong local tourism. I persuaded myself that "demand will cover mistakes," skipped some of the more thorough underwriting checks I usually insist on, and trusted the story more than the numbers. It didn't. I had to acknowledge that I had violated my own rule—the numbers should always speak louder than the pitch—when the property underperformed and expenses reduced margins. Although it was a humble experience, it changed the way I assess deals. I discovered that I should never sacrifice my method, even if it means passing up something that appears appealing at first. Every property is now subjected to a stringent underwriting process that considers operating costs, seasonality, and worst-case scenarios in addition to revenue projections. Rather than asking, "What could this property make in a perfect year?" "How does this property perform when things don't go right?" I inquire. In the end, that failure helped me become a better entrepreneur by teaching me to value discipline over excitement and patience over speed. It also altered the way I interact with clients; now, instead of just selling them returns, I show them the risks and the steps we're taking to reduce them. In actuality, resilience is about creating systems that reduce the likelihood of failures in the first place, not just about recovering from them.
I'm looking for frank accounts of resilient business owners' greatest business failures. What took place, what did you take away from it, and how did it improve you as a business owner in the end? Underestimating how brittle momentum can be when scaling too quickly was my biggest mistake. I had the chance to quickly acquire and oversee several Airbnb properties in my early years. The forecasts looked good on paper: plenty of market demand, high occupancy, and strong nightly rates. My assumption that my current systems could easily "stretch" to accommodate the growth was the error, not the properties themselves. In actuality, poor maintenance, poor customer service, and minor problems that grew into unfavorable reviews occurred. I had properties that should have performed well within six months, which damaged the reputation I had worked so hard to establish. I had to completely rethink growth after that experience. I came to the realization that scaling without fortifying infrastructure is similar to building a house without fortifying the foundation; while it may appear impressive for a while, cracks will eventually show and spread. I've prioritized quality over quantity ever since. Today, I pose the straightforward but impactful question, "Can our systems, people, and processes support this property at the same standard as our very best?" before taking on any property. If not, we pause, make adjustments, and proceed only when we're prepared.
I'm looking for frank accounts of resilient business owners' greatest business failures. What took place, what did you take away from it, and how did it improve you as a business owner in the end? I overestimated speed and underestimated process, which led to my biggest business failure. I told myself that I could "fix details later," slashed back on scheduling, and relied too much on one crew without adequate supervision. The end result was a mess: improperly laid tiles, inches off cabinet measurements, and peeling paint from improperly prepped surfaces. I almost destroyed the profit margin by spending twice as much time redoing work that should have been done correctly the first time, rather than finishing more quickly. I learned from that project that speed without systems is sabotage, and that lesson now forms the basis of my methodology. I discovered that efficiency comes from creating repeatable procedures that function well under duress, not from hurrying. Every property we work on at STR Cribs now adheres to a rigorous construction and design playbook, complete with checklists for every trade, accountability at every turn, and a resolute refusal to forego the "boring" preparatory work. Ironically, because there are fewer errors, less rework, and a clear understanding of expectations among the team, this methodized approach speeds up project completion compared to my previous attempts at sprinting.
My worst experience as an entrepreneur that I had learnt was a venture that I was so much convinced about and yet it did not work. We had a good chance to penetrate in a new market and I was just thinking that there is no reason we can not do it since it is now not the most represented market but it turned out that this thinking is not sufficient. The potential was so great, that I was not bothered by the details operational problems that require to be solved, the shortage of resources at our disposal, the need to base them on a more solid foundation. This proved to be a more financially demanding and time consuming project than we could afford and had to abandon it. It was a disaster I still believed that I had under-served my team, my clients as well as myself. I realize in hindsight, though, how failure taught me a lot of things. This has taught me to be patient, not to rush in but develop the base towards achieving the goals. I learned how to listen to my workers more, believe their input and never discount the fact that growing is really hard. That heartbreak cost me an important lesson of being a more thinking tactical businessperson. It showed me that the problem of success should not be a matter of planning in order to become successful but learning lessons of failure. It is not the failure in yourself but how you overcome that counts.
I learned long ago never to take a supplier at their word based solely on paper. Certifications and records could all appear to check out until a site visit uncovered half the production was being subcontracted to a smaller, non-compliant workshop. This fact was never once reflected in any of the voluminous data and paperwork received - and that discovery cost time, trust, and money. Blind trust in data is a dangerous, modern-day form of snake oil. I have learned over time never to accept a supplier's quality without an on-the-ground review. Experience - and a practiced eye - often tells more than software solutions. A production line that can't hold a single digit of stated capacity, or workflows and logic completely askew from the stated process, are all things software alone can't account for. That failure became the foundation of how I built QCADVISOR: no decision without direct visibility. It made me a tougher, more disciplined entrepreneur - one who knows resilience comes from facing the truth on the factory floor, not from the paperwork in your inbox.
We made a mistake advancing a mineral rights acquisition in West Texas a few years ago. The pro forma looked great, and by the numbers, it was a slam dunk. Excellent production curves. Clean lease language. Attractive royalty provisions. The perfect storm of criteria any investment would seek. The thing we didn't pay enough attention to was the operator's production profile. They had a history of delays and sporadic completions, but the pro formas made me think that the operator was immune to human error. When the drilling was delayed, the economics unraveled and we learned a valuable lesson. I had put too much faith in the numbers and not enough in the old "seat of the pants" method. We now consider operator track record and timing of market conditions to be just as important as the projected cash-flows, and will not approve any contract until that analysis has been made. I still get that sick feeling in my stomach from that mistake but I think it improved our diligence process by magnitudes. The worse mistake you make is often the best teacher.
Truth be told, my first mistake was in the glitzy approach, not being shrewd about what will build a gym. I opened one with brand new equipment, and the debt killed us before our first month's memberships were sold. It was a harsh lesson, but it took me only a minute: if you have heavy costs at the outset, you will not grow for a long, long time. It's still a heartbreaker to work with a new owner who's leaning that way. A start-up recently shared a plan with me that showed $50K savings just in buying refurbished commercial-grade equipment, and that's not even counting what they can spend in other areas like local campaign or trainers. He was able to fill his gym and get traction without being under so much pressure, and that's a direct result of smart sourcing. I'd rather see an owner who is humble and thrifty with an overcrowded gym than a bloated one with a lot of shiny equipment.
Early in my career, I went into a line of products without testing what market demand was. A lot of capital was blocked up in inventory and sales were a lot slower than the estimates. The loss suffered was a blow that had to make hard choices such as discounting stock and postponing other investments. This was a lesson that would last a long time as it seemed a colossal mistake at the time, but it taught me that enthusiasm is not validation. I started by testing with small batches and soliciting feedback and then scaling once demand was regular. That change in strategy did not only conserve resources, but also improved decision-making in all areas of the business. The fiasco also taught that resilience is not about not making mistakes but working around them and being able to recover.
The worst thing is that I have failed to grow at a pace that I did not have a clear vision on how to sustain growth. I opened a second location when the first was still getting its legs, and thinking that momentum was enough to carry both. In a matter of months, cash flow was stressed, employees were running hard and I learned I doubled the work with no additional security. The choice to shut that second location was hard, but it was a major teaching moment in the difference between ambition and readiness. The thing was to gauge growth to resources/systems and not necessarily enthusiasm. The failure made me more decisive and to lay solid grounds before scaling. Now days each growth is more gradual, yet each step is more solid thanks to that initial failure.
My greatest failure was the outgrowth of services before the systems to support them. I have added web development, social media management, and paid ads to local SEO as I believed that more services would attract more clients. Instead, quality was compromised due to the thin team that was overburdened and projects were delayed. One of the major accounts was lost during the same period which served as a wake up call. The learning was that expansion without direction causes failure. I eliminated non core SEO services, overhauled the processes and only introduced new services when we had the infrastructure and demand. That failure is what caused me to be more disciplined and it taught me that saying no is sometimes the most strategic decision you can make long-term.
In 2019, I released what I considered my breakthrough product: an automated code review tool that would eliminate the need to check code reviews manually by more senior developers. I believed that AI capable of catching bugs and prescribing optimizations in real time would be of great value to developers and they would likely be willing to pay higher prices to get them. My eight months went by and I had spent 47 thousand dollars of my own money creating state of the art machine learning models. The technology was brilliant in testings. When I launched, however, I found out an unpleasant truth: developers did not accept AI feedback on their code. The human touch, and the guidance and mentality that comes with it, that is what they were seeking with a traditional code review process. The product was a gargantuan failure Only 23 users registered during the three months, and they mostly churned in weeks. This failure has taught me that technical problems cannot be solved by itself. You will have to apply solutions on human problems first Developers were not only in search of detecting bugs and errors but they also demanded certain confidence, learning and development. This perception totally transformed my way of thinking about product development. Before I write a hint of code I begin with deep user research. I talk to dozens of prospective users, access their emotional needs not their technical pain points. Failure helped me have the sensitivity and market understanding that act as the guiding principle in all the decisions I make now.
By far the most significant failure was to downplay regulatory compliance when implementing a new medication dispensing program. Months of work into the technology and client onboarding, we now had to learn that there were still state-level requirements to be considered. The loss forced us to freeze contracts, re-examine documentations and incur financial losses. It was a disastrous mistake at the instant. The lesson I learned was that in medical practice, innovation passion can never supersede compliance and shortcuts are not worth the risk. Since then, I have incorporated compliance test routines at every stage of development and hired specialists who are knowledgeable in terms of regulatory compliance. Not only did that failure humble the way I lead but it also instilled more trust in our clients, knowing that compliance is now in the core of our operations.
The worst decision we made was to become a wholesale business too soon Initial traction with a few local cafes gave us the confidence to scale up distribution and we entered into agreements with a number of regional grocers. The truth was harsh: we had misjudged the logistical requirements of the frequent stocking of shelves, marketing services and cash tied up in inventory. In less than half a year, late deliveries and shabbily executed promotions hurt those relationships and we had had to withdraw completely. The lesson was obvious Expansion without being ready to operate is a multiplication of frailties So that failure caused us to rethink our approach to expansion, and move to having stronger systems first, training staff and ensuring sustainable capacity before accepting new partners. The loss of these accounts was traumatic but it taught us a lesson that helped us grow more steadily in all our channels and it has helped us to maintain quality.
As the owner of Trackershop, I've established a company on the foundations of accuracy and reliability — but, like every entrepreneur, I've learned a few things the hard way. I would previously make the mistake of launching a new product line without properly testing for whether or not there was actual demand. It looked good on paper — the tech was good and it fit well with our existing offerings. But we skimped on gut-checks and wasted time and resources on something that our clients didn't actually require. It hurt, both to the wallet and the ego. But it taught me to remain feet-on-the-ground in the customer's world, not my own enthusiasm. Today, I won't launch anything without real-world input, small-scale testing, and a strong indication that it addresses a particular problem. That failure made me a more focused, strategic business owner — and a reminder that fast does not equal skipping the fundamentals.
When I first started CashbackHQ, I hired this slick dev agency to build the "perfect" product. Fancy UI, tons of features, big budget. Problem was it didn't work. The site looked great but totally missed what users actually needed: fast, accurate cashback comparisons. We spent months (and WAY too much money) chasing polish instead of solving for the core functionality that people would enjoy. That flop forced me to scrap it all and rebuild from scratch--this time with a focus on speed, clarity, and trust. It's not as pretty, but it's much more functional. I focused on the product, just tell people where to get the best cashback, instantly. No fluff. That's when things finally started humming. Spending a ton of money (to me) out of pocket on that agency I mentioned above was humbling. I learned to strip out the ego and just get my hands dirty and build. That pivot's why CashbackHQ now has 100,000+ users and over $1.3M earned... But yeah... it almost died on the launchpad. Happy to share more on Zoom if it's helpful--appreciate you spotlighting the real side of building something. Sincerely, Ben