How did you evaluate the franchisor's track record and experience in the industry? What factors gave you confidence in their ability to support your success?

Before presenting a brand to a client, I look at these six factors ... 1> Market position (the brand's value proposition and differentiators, and the category's growth outlook) ... 2> Management team quality & track record ... 3> Marketing & customer acquisition support ... 4> Training & operations support ... 5> Historical financial performance ... and 6> Brand's success rate and franchisee satisfaction. I walk the client carefully through my findings before moving on to other considerations.