Hey, I'm Jeric from Levelup Reality, I saw your question on Featured and thought I might share some insights from the event side of our work. At our VR arcade in downtown Toronto, we host everything from corporate team-building sessions to birthdays and bachelor parties, so we see a wide range of entertainment requests firsthand. Lately, the strongest trend we're noticing is the demand for experiences that double as both entertainment and social content. Guests want something that feels interactive in the moment but also gives them that perfect photo or video clip to share afterward. For example, one of our most requested experiences is the "plank walk," where participants step onto a wooden plank virtually suspended 80 stories high. It creates a mix of thrill, laughter, and a fantastic photo opportunity—people love capturing their reactions and sharing them online. We've also noticed groups leaning toward activities that bring everyone into the action, rather than passive performances. VR has been especially popular because it naturally creates both individual stories and group moments—friends filming each other "fighting off zombies" or "flying like superheroes" becomes just as fun as playing the game itself. I think the popularity of these kinds of requests comes down to two things: Interactivity over passivity - Guests want to be participants, not just spectators. Memorable, shareable moments - If the experience creates a story worth telling (and posting), it carries extra value for the group. While big-name performers will always have their place, we're finding that more and more, people want to walk away with both a memory and a story they can show others. VR fits right into that shift—it's team-oriented, novel, and instantly creates photo-worthy highlights. If this perspective would add value to your BizBash piece, I'd be happy for you to include it. Thanks, Jeric Levelup Reality marketing@levelupvr.ca
As an agency that works with many brands on events and activations, we're seeing a clear shift toward entertainment that doubles as content. Clients are asking for experiences that play well on social—things like interactive art walls, live illustrators, or even immersive tech like VR booths. Silent discos and drone shows pop up often, but not just for the novelty; they create shareable moments that guests can't resist filming. What's driving this isn't just the wow factor, it's the built-in marketing value of every attendee becoming a content creator. Interaction is the secret ingredient: when guests feel like participants instead of spectators, the memory sticks, the photos flow, and the event ROI multiplies. My advice is to design entertainment with both the guest experience and the Instagram feed in mind.