When choosing event swag, I always consider the audience and what items they're most likely to use. The goal of swag is to keep your brand top of mind, so functional items are key. For example, for our audience of business leaders, HR managers, and employee benefits professionals, office supplies like notepads, highlighters, or screen cleaning cloths are reliable choices. At multi-day conferences, you can give swag that attendees might find useful during the event as well as after it, for example reusable totes, water bottles, or travel mugs, or things that are helpful during networking events like mints, gum, or hand sanitizer. It's also crucial to balance functionality with cost and attendees' expectations of value. For a free job fair, for example, small and inexpensive items like branded pens are a great choice. However, if the event is free and the return on connections is uncertain, it might be better to skip the swag entirely and provide informational packets or brochures instead. For events with higher ticket prices, attendees expect more from swag. In these cases, I tailor the gifts to the audience and the event. If the gifts are for attendees to a panel or workshop at a conference, it can be smart to match them to the topic of the presentation--giving attendees a book or white paper you've prepared on the topic, for instance, or a related tool, such as gifting branded planners during a talk on time management or work-life balance. To avoid giving away items that may end up in a landfill, I focus on reusable, sustainable options that provide lasting value. This could include eco-friendly products like bamboo pens or items that attendees can use repeatedly, ensuring the swag doesn't get discarded quickly.
The most useful and valuable contribution from my point of view is an updated professional headshot. It won't fill up any landfill, sit on a side table or in the bottom of a bag. Their exceptional headshot will be used immediately and integrated seamlessly. A modern refresh of a LinkedIn profile optimizes the algorithm for their personal brand and company. It's a win-win and I highly recommend! If you need help sourcing the best headshot photographer in your area, happy to help.
The dos: Do choose swag that fits your audience and/or the event. If your audience is mainly office people, tech and desk accessories are always a hit. Do select customized items that everyone can use such as tote bags, luggage tags and lip balm. The don'ts: Do not waste money on swag items that aren't practical, such as items that will sit on a shelf and collect dust. Do not select cheap swag products that are sure to quickly break. Opt for useful, well-made items such as first aid kits or chip clips. How to come up with ideas? Ask around! Discuss ideas with staff, people outside your business and others who have attended similar events in the past. Ask what they preferred or what items would have come in handy. What's working right now? Some of the most popular swag items today are tech items such as chargers and screen cleaners; personal care products such as toothbrushes and nail kits; and apparel items, such as T-shirts and hats. What's not working? Bumper stickers are not hugely popular as swag gifts. How to be sure your swag is meaningful and won't get trashed? Survey people whose opinions you trust for honest advice on what to select for swag. Talk to organizers of similar events to see what swag usually gets left behind. How do you decide when swag isn't needed and what do you spend on instead? You have to know your audience to determine whether swag is essential for your event. If you're not sure, try something small and less expensive. If you feel your audience isn't going to appreciate swag, put your money into signage to direct people where to go. You could also use the money to customize lanyards for everyone including organizers of your event to promote safety and identify VIPs. Shelley Grieshop Shelley@totallypromotional.com
When planning promotional items for events, you want to create swag that people will keep or that is memorable. This can be achieved by using items that are useful, and not just gimmicks. Successful items often have more meaning if they are relevant to the recipients and potentially topical to current events or trends. For example, during the pandemic items such as hand sanitiser bottles on keyrings were extremely popular due to their practical use. If an event is taking place somewhere that has heavy rain, a poncho or umbrella may serve the recipient well. Likewise, if it is a hot country, you may want to consider handheld or USB fans. Reusable items such as aluminium drinks bottles or shopping bags may be kept around for longer, which is more sustainable and also means your branding will be showcased for longer, and you will be front of mind for the customer when they are considering options in the future. Include a QR code on promotional items for people to quickly access your site or details when they want to. Swag may not be necessary if the event has lots of footfall and the items may not go to the most targeted of audience - in this case, the money spent on physical items may be better spent on digital offerings such as free downloads, or even as part of a discount code strategy.
Event swag should always serve a purpose beyond just handing out branded trinkets. What works best right now are items directly tied to an experience that attendees can use during or after the event. Think reusable water bottles at outdoor events, tech accessories at conferences, or even QR-enabled items that link to exclusive content or offers online. What's not working are generic throwaways like cheap pens, stress balls, or paper notepads that end up in the trash within hours. At Zima Media, we encourage clients to use swag to bridge offline and online engagement, like incorporating QR codes that lead to a sweepstakes entry, exclusive discounts, or valuable content. This helps extend the brand interaction beyond the event while feeding remarketing audiences for future campaigns. Sometimes, skipping swag entirely and reallocating that budget to personalized follow-ups or post-event digital experiences leaves a stronger impression than any logoed keychain ever could.h
Trendy swag doesn't mean useful swag. Too many events hand out cheap plastic items that end up in the trash before attendees even leave. What works? High-quality, practical items--think branded water bottles, tote bags, or tech accessories people actually use. One event I worked on swapped out standard brochures for QR-coded keychains that linked to exclusive video content. Engagement shot up, and waste dropped. Skip swag when it doesn't add value. If the budget is tight, invest in better experiences instead. A free coffee station, a phone charging lounge, or an interactive booth leaves a bigger impression than another branded pen. Video content can also replace wasteful giveaways--short, engaging clips sent post-event keep the brand top of mind without cluttering up luggage.
As the co-founder and CEO of Mercha.com.au, my role involves curating eco-conscious and sustainable merchandise for businesses, understanding both the value of branding and the nuances of sustainability. Right now, the key is to align swag with the values and lifestyle of the recipients while ensuring it's something they'll actually use. For instance, our Employee Appreciation Kits, including trendy reusable water bottles or CamelBak coffee cups, have been highly successful because they're practical and eco-friendly, aligning with modern values. It's crucial to remember that quality trumps quantity; a well-designed, durable item that resonates with the recipient's daily life is far more valuable than a plethora of cheap trinkets. Our wellness packs, complete with yoga mats and healthy snacks, have received excellent feedback because they integrate seamlessly into the end user's lifestyle, promoting both wellness and your brand. Determining when to skip swag altogether is essential as well. If the event's main goal is deep engagement or education, investing that budget in improved experiences like workshops or VIP networking breakfasts might be more impactful. Always assess if there's a genuine connection between the swag and the event's objectives to avoid landfill-bound giveaways.
Audience & Season You need to stand out and catch the attention of the event-goers. Consider the type of crowd and the season. For big conferences, cellphone chargers or cases might be ideal. For outdoor festivals, branded reusable bottles will hit the mark. Use your brand colors and taglines and think of fun activities to engage them, such as letting them design their own shirt using pre-selected artwork. Don't use common items, and if you do, brand them to set them apart from others. Don't forget to add contact information. For example, putting your social media handles on the promo merchandise. You need to have a solid plan rather than simply winging it. Prepare in advance and order enough items. If done right, event swags can help you truly create an impact by providing the buyer with a memorable experience. If you do not have enough time to plan or are low on budget, you can go for alternatives, such as providing snacks. Small treats like brownies can really make a difference and attract potential customers.
The trend in event swag has shifted significantly towards sustainability and personal relevance. Gone are the days when attendees were bombarded with generic trinkets. Instead, modern event planners and marketing managers are opting for items that are either highly useful or emanate a personal touch. For example, high-quality reusable water bottles or tech accessories like USB hubs are currently well-received because they offer convenience and longevity. It's also becoming popular to include items that enhance the event experience such as branded sunscreen for outdoor events or a custom event notebook. To ensure the swag doesn't end up as waste, it's critical to understand your audience and tailor your gifts to their interests and needs. If you're uncertain whether swag is necessary, consider your event's objective and theme. For instance, for purely virtual events, it may be more impactful to redirect the swag budget into enhancing the digital platform or investing in interactive elements that engage attendees. Alternatively, funds could be used for high-quality, speaker gifts or donations to a cause that resonates with the event's purpose, adding a memorable and meaningful layer to the experience. In conclusion, successful swag is all about thoughtful personalization and practicality, ensuring the items are both cherished and utilized long after the event has ended.
A few years ago, I walked out of a marketing conference with a tote bag full of swag--cheap pens, flimsy notebooks, and a stress ball. By the time I got to my hotel, most of it was in the trash. That moment stuck with me. If brands are investing so much in swag, why do most giveaways feel meaningless? The Do's of Event Swag Make it useful - People keep items they actually use. Reusable water bottles, wireless chargers, and high-quality tote bags last beyond the event. In eCommerce, a brand offering sustainable packaging samples or exclusive discount codes adds more value than a generic trinket. Go digital - Sometimes, the best swag isn't physical. A free trial, a VIP discount, or early access to a product can create long-term engagement. A DTC brand offering early access to a new product launch builds excitement without waste. Sustainability matters - Eco-friendly swag is no longer optional. A subscription box company I worked with replaced plastic keychains with plantable seed paper--a small touch that aligned with their brand's sustainability mission. The Don'ts of Event Swag Avoid cheap, throwaway items - If it won't last beyond the event, it's a waste. No one needs another stress ball. Don't overlook convenience - If it's bulky or hard to carry, it won't make it home. A sleek tech accessory beats an oversized swag box. Generic doesn't work - Personalization makes a difference. Allowing attendees to choose from a few curated options increases the likelihood they'll actually use the item. When Swag Isn't Necessary Sometimes, the budget is better spent elsewhere. Investing in premium event experiences, better networking opportunities, or exclusive access to educational content can leave a stronger impression than another branded notebook.
Running ShipTheDeal taught me that the most effective swag items are those that solve real problems - like our branded phone stands that double as card holders, which people still mention years later. When we experimented with digital gift cards for popular eCommerce stores last year, the redemption rates were significantly higher than traditional swag bags, showing people value choice and flexibility. I always ask myself 'Will this item be on their desk in 6 months?' before approving any swag purchase - if the answer is no, we redirect that budget toward enhancing the event experience itself.
Event swag can be a real hit or miss. I've seen some amazing ideas that leave a lasting impression, and others that, well, end up in the trash. For me, the key is to make it sustainable and useful. I love when events give out eco-friendly items like recycled tote bags or reusable water bottles. Not only do they reduce waste, but they also promote the brand's commitment to the environment. Plus, who doesn't need another tote bag for grocery shopping? I've also noticed that swag that aligns with the brand's identity and message really resonates. Custom notebooks or apparel with the event theme are always a winner. It's like wearing a badge of honor, showing off where you've been and what you're passionate about. On the flip side, I've seen way too many cheap trinkets that are just, well, forgettable. Plastic keychains and the like often end up in landfills, which defeats the whole purpose of swag in the first place. And honestly, too much swag can be overwhelming. Focus on quality over quantity, and you'll be golden. When it comes to coming up with swag ideas, knowing your audience is crucial. For tech events, USB drives with event materials are super practical. And staying trendy doesn't hurt either. Right now, sustainable and practical items are all the rage. Sometimes, though, swag just isn't necessary. I've seen events where the focus is on creating memorable experiences, like interactive sessions or networking opportunities that leave a much bigger impact than any piece of swag. In those cases, I'd rather see the budget go towards enhancing the event itself.
It all comes back to being practical, and making sure what we gift matches with our audience's lifestyle and values. As one example, at a recent wellness conference we gave away high-quality, eco-friendly water bottles with built-in infusers, reinforcing our dedication to health as a top priority while also giving recipients something they'll use on a daily basis. And we've discovered that tech accessories, ergonomic office furniture and wellness-fueled products such as resistance bands or mindfulness journals resonate particularly well since these items are utilized in the remote or hybrid work spaces where many of our customers work. Any single-use item or any low-quality product is an easy way to end up in a landfill contrary to our mission of sustainable and wellness-enhancing living. Rather than handing out cheap tchotchkes, we build durable swag that's reflective of our brand's premium promise. There are also times when swag is the last thing you need -- such as when the event is more focused on getting things done from an educational or professional standpoint. When that is the case, we spend most of our spend on creating memorable experiences (hosting a wellness workshop or giving exclusive discounts on our products). Not only does this save money but it creates a stronger bond with our listeners. At the end of the day, we want to provide something that serves a purpose and is complementary to our values that also allows for a positive, lasting impression -- and not adding to run-off and waste.
I've tested dozens of swag ideas at Lusha, and found that customizable items where people can add their own touch get used way more - like notebooks where attendees can choose their cover design at our booth. Last quarter, we experimented with 'choose your own adventure' swag where attendees could pick between three practical options (wireless earbuds, portable charger, or premium coffee), and our engagement doubled compared to previous events. When budget is tight, I've found that investing in one memorable networking activity or workshop often delivers more value than spreading money thin across cheap giveaways.
As a marketing agency owner, I've seen firsthand how event swag can be a powerful branding tool or a complete budget waste. The key is making swag something people actually want and will use long after the event is over. Here's what I've learned through trial and error: Do's: Make it exclusive & desirable because people love limited-edition items. I've had the most success with high-quality swag that isn't just another pen or tote bag. Think premium items like a sleek, custom-branded notebook, a well-designed hoodie, or even a stylish water bottle. If people are excited to get it, they'll use it and your brand stays top of mind. Additionally, some of the best swag isn't tangible. A QR code leading to exclusive content, a discount, or even a VIP membership can be just as valuable. At a recent event, we included digital swag, like free access to a premium marketing course, which provided long-term brand engagement. Don'ts: I suggest avoiding excessive use of logos, as people often prefer not to be walking billboards. Rather than placing large logos on everything, I emphasize subtle branding. For example, a stylish hat with a small embroidered logo or a high-quality bag with a discreet inside tag is more appealing. This approach encourages people to use the products more frequently.
I'd say always focus on value. This concerns both the informational and material aspects. Your events should help people in multiple ways. First, by providing knowledge or networking opportunities. Second, by giving them valuable items. I think interactive factor is what works now. Think of interactive workshops, testing stations, or even photobooths. This is what generates emotions and emotions generate memories. So, if you want people to remember your input, take into account the emotional appeal.
Most people don't think very deeply when it comes to swag, but there is a lot of strategy that goes into selecting the right giveaways. Here are my swag secrets from successful recruiting activations with Warner Bros. Discovery: Do's: - Align swag with your employer brand. In the past, I've done a popcorn machine as a way to connect candidates to the movies and shows we create. It was cheaper, less wasteful, and the smell attracted hungry candidates to our booth. - Provide swag that is functional and highly visible. Candidates get excited at expos and lose interest over time. Fridge magnets have been a great giveaway to keep us top of mind, as people may be reminded to check the Careers site after grabbing a drink or snack. Make sure the design is cool enough to be fridge-worthy! Your logo is probably not enough. - Align with your recruiting goals. When we've hired for tech roles, I've tried to align with tech-related swag. Wireless mouse devices were a great premium giveaway, as it was tech-related, and something a candidate might use/see every day. - Consider alternative approaches to "giveaways" - We've sponsored professional headshots in the past, which require no boxes, shipping, or storage. It's a sustainable way of adding value over time. - Provide something for everyone AND special prizes. Small items help as a nice to have for everyone who stops by the booth. Big ticket items are great incentives for talent community sign-ups, surveys, and social contests. Big ticket items should be aligned with your employer brand as well. Don'ts: - Order swag that requires a specific fit. Apparel is very exciting, but it's expensive, takes up a lot of space, and you'll likely have leftovers based on varying sizes. - Do what everyone else is doing. Following these recommendations could be helpful, but try to put your own employer brand twist on it. If you show up like others, your swag will be less desirable. - Order bulky items. This can be a nightmare when it comes to shipping and storing. And if you don't give everything away, you're stuck fronting the shipping costs or trashing items. Also, many candidates have to travel with their new giveaways. If they can't fit them in their suitcase, they'll end up in hotel room trash cans. In the instances where we offered popcorn and headshots, swag wasn't necessary. You can also try to solicit in-kind donations from other teams at your company for free software trials, digital download codes, etc.
To be truthful, the majority of event gifts are detrimental to the planet. I have seen conference halls filled with stress balls & USB drives that nobody wants. But it does not need to be like this. Why Swag Matters & Doesn't? It is not giving away something of little value. It is about establishing a significant relationship. When I envision wonderful swag, I think of something that has a purpose, is story-worthy, and does not cry "one-way ticket to the landfill." The Do's: 1- Choose products likely to be used: reusable water bottles, good notebooks, and tech accessories to solve problems 2- Prioritize sustainability: think recycled, local artisan products with real utility 3- Make it personal: personalization that feels packaging, not just branded 4- Consider donation options; give attendees the possibility to choose redirecting the swag budget to a cause. The Don'ts: 1- Avoid single-use plastics. 2- Skip generic branded items that have no personality. 3- Don't create waste just to have something to hand out. 4- Forget cheap, not the big deal trinkets. How to Make Swag Meaningful? During my brainstorming sessions for swag, I consider: Would I be thrilled to get this? Would it address an issue? Is it aligned with our event's values? Budget Alternatives: 1- If swag feels unnecessary, consider (Just i did multiple times): 2- Investing in better catering; 3- Creating networking experiences; 4- Offering digital resources; 5- Supporting a relevant charity in attendees' names; The best "swag" is an experience that lingers in memory; Not a forgotten item gathering dust.
The most sought after event swag is **aligned with the essence of the brand, useful and sustainable**. Today, people don't want more wasteful souvenirs that are never used. Popular items like reusable water bottles, high-quality tote bags and tech accessories such as portable Bluetooth chargers and trackers serve a purpose beyond the mere event. Digital swag, including exclusive videos or contents, coupons, and awarness donation to charity are gaining more popularity as well. The infamous swag that doesn't help with anything is giveaways that are mass produced and made of cheap plastic. Generic pens, stress balls, and notepads are poorly designed and are often included in the swag bag to get rid of. Attendees want to use the helpful items in their daily lives rather than have them collect dust on their desks. With respect to the audience and event objectives set out, decide whether swag remains a necessity or not. If there is no value added on in regards to experience, money allocated toward it can be better allocated to improving the event itself or providing better catering, more interactive elements, and nicer networking areas. If swag is deemed imperative, then the focus should shift to quality instead of quantity. A well-selected single item representative of your brand that meets the recipient's needs will create a stronger impact compared to a bag full of irrelevant items.
Edible swag is highly underrated. Custom-branded chocolates or gourmet snacks stand out. People love food-based gifts over random objects. Make it locally sourced for a personal touch. It's a small, delightful experience they remember. Swag isn't always necessary. If the event doesn't need it, skip it. The budget can be used for better engagement. Spend on networking opportunities or better content. A strong experience is more valuable than any object.