We love to engage our staff in atypical fundraising. We've done charity bake sales and a bathtub with beans in the past, but our favourite has been our charity auctions at our annual award giving event. We've done various versions, but a blind auction works well with a few clues given. People are happy to take a gamble for a good cause and they may just end up with something for themselves or a Christmas present for a loved one. Las year we did 50% funny prizes and 50% really attractive prizes. Our staff were all really good sports, and we raised a lot of money for our chosen charity.
One novel source of funding we've been able to tap into in recent years, especially to help us grow into new markets, is partnerships with related businesses. By working with companies that offer cleaning and organization services, real estate services, and storage services, we're able to lower barriers to entry to new markets, especially in terms of marketing and advertising, which represents a significant chunk of our growth costs. Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations of Bellhop.
CEO at PRESS Modern Massage
Answered 2 years ago
One impactful instance was when we introduced a new membership program tailored to frequent clients, offering exclusive benefits and personalized services. This initiative not only deepened our client relationships but also increased retention rates and referrals significantly. By anticipating the needs of our regular clients and providing tailored solutions, we not only enhanced their experience but also strengthened our business's foundation for sustainable growth and client satisfaction. It underscores the importance of proactive client engagement strategies in fostering loyalty and driving positive business outcomes.