I run a streetwear brand inspired by nature called Concrete Orchids. We've done great work in promoting ethical and eco-conscious business practices. As a founder, I know the impact we're making because I see everything from the back-end. However, customers only know what we can show them. As an example, we partner with One Tree Planted to plant a tree for every item sold. We've planted over 3,000 trees in 2024 alone. For customers, it is understandable to be weary about companies exaggerating their impact on the planet. We're striving to capture real tangible moments to show our customers how they're helping us protect the planet. We've included information on our site that goes over our partnership with One Tree Planted, Carbon-neutral shipping, compostable packaging, etc. These resources can help strengthen trust with your community on the impact you're promoting! I'm definitely looking forward to coordinating more tangible moments that can be captured and posted on our social medias and website! Customers want to feel secure about our mission, and this is our way of proving it!