Popularity and demand for garments is the most important metric when it comes to success for my dress rental business in regard to design and styling choices. This is because if a garment isn't popular then it is unlikely to be rented and won't generate any sales. When buying new garments for my dress rental business, I generally will check to see if they are popular on social media first, if any influencers have worn it recently and posted about it and if it has sold out at all since its release. Fashion companies often restock popular items or it may be found through resale channels.