Nowadays, most of us marketers rely on something that makes our lives easier. Sometimes it's advice from a trusted person, sometimes it's an industry-known tool, and lately it's the growing presence of AI. It's no longer just a tool, but something that has slowly become part of our everyday routine. And for me, I'd say ChatGPT is that all-around support that fits almost everything I need. It's not just marketers who depend on it. People in general use ChatGPT for schoolwork, cooking recipes, or even just having someone to talk to. But in marketing, it feels a lot like aiming blindfolded: sometimes you hit, sometimes you miss. With enough practice, though, you start finding your rhythm. That's where ChatGPT becomes my safety net. Personally, I use it most for communication. Marketing means connecting across regions and cultures, and it's not always easy to convey the right message. ChatGPT helps me translate not only the words but the intention behind them, shaping clean and effective messaging. For example, when I work with Tranquil Cabins in Winona, Texas, where the brand focuses on peace and relaxing surroundings, I can create messages that capture that same sense of calm. ChatGPT makes that process smooth, and honestly, it makes my work feel less like work and more like part of the peaceful experience I'm promoting.
My favorite AI tool is ChatGPT, which I use most frequently for content ideation, copywriting, and brainstorming campaign strategies. I prefer it because it accelerates the creative process without replacing human judgment—it gives me multiple perspectives and drafts in seconds, which I can then refine to match brand voice and strategy. Beyond content, I also use AI for data analysis and trend spotting. For example, it helps summarize large datasets, identify patterns, and even suggest audience segmentation strategies, which saves hours of manual work. Ultimately, the reason I rely on it most is that it enhances productivity while leaving the nuanced, strategic decisions in human hands—making campaigns both efficient and thoughtful.
The AI tool landscape keeps changing so quickly - platforms are constantly leapfrogging each other with new features every few months. What really impresses me most is the emergence of collaborative project spaces where teams can work together in shared environments. Having everyone access the same chat histories, files, and project instructions in one place has been genuinely transformative for how our marketing teams operate. These collaborative workspaces solve a major pain point we used to have: the constant context switching and information silos that made AI tools feel like individual productivity hacks rather than team resources. When your content team, campaign managers, and strategists can all work in the same space and build on each other's conversations, it changes everything about how AI integrates into actual workflows. The platforms getting this collaboration piece right are the ones that have really caught my attention, even if they don't have the flashiest individual features. It's that seamless team integration that makes the difference between a tool you try once and one that becomes essential to how you work.
My go-to AI tool is Fathom because it records and summarizes client calls with accuracy. Instead of scrambling for notes, I get structured action items and searchable transcripts that save hours each week. It keeps projects moving, ensures nothing slips through, and frees me to focus on strategy instead of admin.
I use chat GPT every day and I have built out custom GPT's for specific roles, a feature which is still very under utilised by most users, I also love the deep research mode for market and competitor research. Claude generally has a better output for more natural copy writing but what is important is that they are a tool in our tool kit and not a replacement for our creativity as marketers.
Perplexity AI has become our marketing team's go-to AI assistant due to its unique flexibility in accessing multiple language models within a single interface. The ability to seamlessly switch between models like GPT, Claude and Sonar allows us to compare outputs and select the most suitable response for our specific marketing needs. This consolidated approach saves valuable time while ensuring we leverage the distinct strengths of each AI system for different marketing challenges we face.
I've been using Perplexity a lot because I love that it includes the links to its sources. I often click on these to see the original source in order to ensure I'm getting the data I want. I prefer Perplexity for this reason, as well as the way it words answers, and how it incorporates additional information. For example, I'll ask it what it needs to complete the task - it tells me one answer, and what additional information would help - I provide it - and it provides very different response, based on the specificity I've provided.
Breeze AI from HubSpot has become a core part of how our team operates. Since HubSpot is our central source of truth for both the sales and SEO teams, it makes sense to leverage AI directly within the ecosystem. Breeze helps us stay aligned by summarising CRM records, tracking MQLs, deal stages, and campaign performance, all without having to toggle between tools. What makes it truly valuable is its ability to automate meaningful tasks. We use it to create workflows, draft website pages, and even surface insights across the marketing funnel. It's more than just a content tool; it helps our team move faster with better context and less friction. Having AI built into our existing systems has made collaboration and decision-making a lot more efficient.
ChatGPT-5 with custom GPTs has become my essential marketing companion, transforming how I approach content creation and strategy planning. The custom GPTs significantly streamline my workflow, allowing me to efficiently develop content across LinkedIn, Pinterest, and Threads while also mapping out comprehensive ebook marketing strategies. What I value most is how these tools help me brainstorm new ideas and concepts, creating efficiencies that would be impossible to achieve manually. I now consider it an indispensable part of my daily marketing toolkit.
Besides ChatGPT, one of the AI tools I truly value in my daily work is Jasper. It's a platform built specifically for marketers, which means it's not just about generating text but rather about using ready-made frameworks to support entire campaigns. It's especially useful when you need to speed up content creation while keeping a high standard of quality and marketing structure. I find it very effective for content repurposing, for example turning a longer article into a series of shorter posts or newsletters. Jasper allows users to define brand's tone and style, and then ensures that all content is consistent with it. This is extremely important when working on multiple channels simultaneously. On top of that, it offers collaboration features, workflows, and campaign planning tools such as content calendars, campaign ideas, or landing page structures. In terms of pricing, Jasper works on a subscription model with packages starting at a few dozen dollars per month and scale up depending on team size and needs. In summary, ChatGPT is my go-to for quick ideation, while Jasper stands out when it comes to scaling content production and maintaining brand consistency.
I have been relying on ChatGPT which connects to our documents and Notion spaces as my primary tool. The tool functions as a supplementary mental organ which maintains memory functions. I use the tool to create marketing content and to summarize business discussions and to generate initial versions of presentation decks from disorganized notes. The process takes less time than beginning from scratch. Why I love it? The tool eliminates my fear of starting with a blank page. I needed to create six landing page variants during one night which would have been a typical creative challenge but ChatGPT processed our voice and past assets to deliver polished drafts within 40 minutes. The tool provides the closest match to my thought process among all alternatives I have tried.
As a marketer, my favorite AI tool is ChatGPT. I use it daily to streamline content creation, ideation, and audience engagement strategy. What I love about it isn't just speed, it's how it helps me scale quality while keeping messaging consistent and data-informed. For example, at Ranked, we leverage ChatGPT to draft multiple versions of campaign copy for micro and nano creators. We input target audience details, tone, and campaign goals, then iterate on the outputs. This allows us to A/B test messaging quickly, ensuring that what goes live resonates with the right audience and drives measurable engagement. The reason I prefer it is simple: it frees up the team to focus on high-impact tasks like strategy and creator relationships, while still producing copy that's on-brand and tailored. Using AI in this way has reduced campaign prep time by roughly 40 percent and improved engagement rates by 25 percent across test campaigns.
As a marketer, I use a mix of AI tools almost every day, and a few of them have become part of my regular routine because they make my work faster and a lot less stressful. SlidesAI (Free & Paid versions) When I need to put together a presentation, I usually start with SlidesAI. Instead of spending hours adjusting layouts and trying to make slides look neat, I can just add my content and the tool quickly builds a solid draft for me. It gives me a good starting point, which saves a lot of time, and I can focus on fine-tuning the message rather than struggling with design from scratch. ChatGPT (Paid version) I also rely on ChatGPT, especially when I need fresh ideas or a quick draft to get started. The paid version is handy because I can ask longer, detailed questions and get useful responses that help me shape blog posts, ad copy, or even campaign ideas. It's not about replacing my own thinking—it's more like having a sounding board that helps me move past roadblocks and get things done quicker. Canva (Paid version) On the design side, Canva has become my go-to. I'm not a professional designer, but with Canva's smart features like resizing for different platforms or quick design suggestions, I can create social posts, posters, or ads in minutes. It's practical and keeps my marketing materials consistent without me needing to spend too much effort. Each tool fits into a different part of my workflow: SlidesAI helps me get presentations off the ground, ChatGPT gives me a push when I need words or ideas, and Canva helps me turn those ideas into something people can see and share. Using them together means I spend less time on routine tasks and more time thinking about how to connect with people—which is really what marketing is all about.
Thanks for the question--I would say that my favorite AI tool is Jasper. I prefer it as it is not a blank text box but has been designed with the marketer in mind. In the case of CashbackHQ, we will use it to test various tones on landing page copy or advertisements. An example would be having run the same headline through Jasper five times, playful, urgent, minimalist and even skeptical, which I then A/B tested. The winning version scored 18% higher than our control. The AI jumpstart helped to significantly increase the lift we saw. Another perk is consistency. The danger, when you are publishing on a site, social channels, and emails, is that you will sound disjointed. The brand voice characteristic of Jasper is one that keeps us on track without making everything sound robotic. Why do I like it better than the large general purpose tools? The reason is that it is designed to be used by marketers - it accelerates testing, not writing. And in growth marketing, accelerated testing virtually equates to accelerated learning. Happy to discuss more, should it be of use.
ChatGPT is my new favorite tool to optimize client communications and loan documentation. In personal lending time is of the essence. When investors call in regards to a time-sensitive deal, I use ChatGPT to create rough initial drafts of loan summaries and explanation letters that explain complicated terms in plain English. In the last month I brought a developer in Orange County a $2.3 million bridge loan and closed it in 72 hours. ChatGPT also allowed us to quickly generate tailored proposals and risk assessments that my team would have spent days to develop. The app is good at presenting financial data in narrative format that all investors, as well as the first-time borrowers, can comprehend. The difference with ChatGPT is that it can achieve consistency across many client touchpoints. I have witnessed the derailing of deals since 2001 because of miscommunication. The AI will keep my messaging consistent whether I am describing debt-to-income ratios or describing repayment structures. The true worth is the speed without compromising the accuracy. Other tools prioritize marketing automation, but ChatGPT can assist me in this essential business activity: closing more deals in less time. In the competitive market of California, such a 24-hour lead can mean the difference between an investor getting the property they want.
My go-to AI tool is CoSupport BI, which I use to transform customer testimonials into compelling sales materials. What makes this tool invaluable is its ability to pair qualitative customer feedback with concrete metrics, such as our 58% reduction in email response time and 74% ticket deflection rate. This combination of personal testimonials backed by hard data creates much more persuasive marketing materials than either element could achieve on its own.
ChatGPT is like the Swiss knife of AI tools. You can use it for research, strategy brainstorming, content creation, and even as your personal diary or sparring partner. It often fails when I ask very complex questions or topics where a human could freely build associations, but ChatGPT isn't great at that. It's also often too uncritical of my thoughts and just enhances the route I'm already going anyway.
I work in marketing for a few different tech and SaaS companies, which means I'm managing multiple calendars across different teams every single day. Over this last year I've tried a lot of AI tools, but at the end of the day the only two that don't waste my time and actually adapt and grow with me are ChatGPT (Pro) and my new favorite, CalendarBridge's AI Scheduling Assistant. CalendarBridge syncs all of my calendars from different companies and platforms into one single view so I never overlook a meeting or double book. The AI Assistant helps me manage it. It works entirely through email and it takes about two minutes to set up. You do not need to be technically skilled to use it because you just speak to it in plain language and it does what you ask. I can tell it to reschedule all of my Tuesday meetings, create time blocks for the items on my to-do list, or CC it on an email to a group and skip being stuck in a 27-message thread trying to find a time. I just get the meeting invite once it is settled. It even follows up with that one person who takes forever to respond. We all know that guy. The fact that I do not have to deal with the constant back and forth of coordinating marketing meetings, approvals, and project check-ins means I can keep campaigns moving without losing hours to scheduling. Hands down my new most frequently used and favorite AI tool.
I've been using Jasper a lot lately. It works well when I need to scale content quickly without losing consistency in tone. It provides me with a solid starting point for subject line testing, landing page drafts, and ad variations. I can get right to honing the message and bringing it into line with our objectives rather than just staring at a blank page. What I like most is how it keeps the workflow moving. I don't waste time on first drafts anymore, which frees me up to focus on strategy and creative direction. It's not about replacing the team, it's about giving them more room to think bigger while the tool handles the heavy lifting on volume. That's why it's become my go-to.
ChatGPT has become my go-to tool for drafting campaign ideas and client communications. I prefer it because it reduces the time spent on first drafts, allowing me to focus on strategy and fine-tuning messaging. The efficiency it brings keeps campaigns timely without sacrificing quality.