Brandy Morton, Founder & CEO of Brandy Morton Marketing: One practical move that noticeably improved my business was treating LinkedIn as my virtual storefront. I stopped thinking of it as just a platform for posting updates and started using it intentionally to build connections, learn from peers and mentors, and mine for customer insights. By testing messaging and keeping a pulse on trends directly with my audience, I've been able to sharpen my positioning and create stronger demand-generation strategies. The result has been a steady increase in inbound opportunities and a clearer sense of what resonates most with potential clients.
After years of doing both residential and commercial projects, we decided to focus our interior design firm 100% on residential work. We made this change to specialize in order to streamline everything from our marketing to our vendor relationships, positioning ourselves as go-to specialist in a crowded market, rather than being a generalist. This focus directly led to a dramatic improvement in the quality of our inbound client leads, allowing us to take on more ambitious and better-fitting projects. Name: Kanika Bakshi Khurana Role: Owner, Principal Interior Designer Company: Kanika Design Contact email: press@kanikadesign.com
Memberships are the future, and I knew I needed to bring that model into the medspa space. Too often, clients would buy just one treatment instead of the recommended package because of cost, but real results come from consistency over time. By introducing memberships, I made luxurious treatments more affordable while creating reliable recurring revenue. It's been the perfect solution for both my business and my clients. Jessica Marren, APRN, CRNA Lead Injector | CEO | Founder Bella Bar Medspa
My practical move was consistently sharing engaging, relatable content on platforms like Pinterest to showcase Simply Shykeria's unique brand of viral ecards. I chose social media marketing because it allowed me to directly connect with my audience and amplify my vision, even when others doubted its potential. As a result, my brand reached 24 million views, significantly boosted engagement, and earned me a 2025 Forbes Entrepreneur of Impact nomination.
One practical move that noticeably improved my business was outsourcing bookkeeping early on. As a founder, I wanted to focus on customer service and building a reliable team, but I found myself spending late nights trying to reconcile numbers. Hiring a professional bookkeeper not only gave me accurate reports but also freed up my time to concentrate on growth and customer experience. Within a few months, this decision allowed me to spot patterns in seasonal revenue and make smarter staffing choices, which reduced costs during slower months. It wasn't glamorous, but that one shift gave me clarity and control over my business's direction. Samantha Stuart, Co-Founder, Magic City Pest Control
One practical move that noticeably improved my business was integrating mindfulness practices into our career counselling programs. I chose this because many clients, particularly women in career transitions, were struggling with burnout and decision fatigue. By embedding mindfulness into sessions, clients reported greater clarity, less stress, and more confidence in their decisions. As a result, satisfaction scores rose by 28%, and referrals quickly became one of our strongest growth channels.
One practical move that noticeably improved my business was adopting the "Ready, Fire, Aim" strategy. Instead of waiting for everything to be perfect, I launched my podcast with what I had and figured it out along the way. That decision helped me build momentum, gain visibility, and grow an engaged audience. It led to over 1.3 million downloads, a book deal with Wiley, and opportunities to speak at major organizations, conferences, and corporations across North America.
I streamlined our client onboarding process by introducing a centralized HR intake system that captures payroll, benefits, compliance, and talent data upfront. I chose this because growing client demands were creating inefficiencies and duplicative work for my team. Within 90 days, we reduced onboarding time by 40% and improved client satisfaction scores significantly. This single shift freed up capacity to take on more clients without adding headcount.
One practical move that improved our business at City Storage USA was creating location-specific landing pages optimized for local SEO. We noticed a lack of visibility in nearby searches, so we developed individual content strategies for each facility based on its surrounding neighborhood. This approach helped us rank higher for "storage near me" searches, and we saw organic traffic and reservations grow significantly within a few weeks.
Focusing in on our affiliate partnerships and having large brands that were ideal audience connections was a game changer for our business in the last year. We connected through natural networking to individuals that had large aligned audiences that it would be a natural fit to share and have a commission based partnership. We leaned into sponsoring their podcasts and really saw the growth of sales after we secured this style of partnership. Paige Griffith, Lawyer and CEO, The Legal Paige
One of the practical moves that made a real difference in my business was leaning into storytelling around the lifestyle that inspires Miguelina. Rather than simply showcasing a dress or kaftan, we began highlighting the travel, freedom, and effortless elegance that women feel when they wear it. This practice gave our community a deeper connection, and in turn, we noticed stronger engagement and loyalty that translated directly into growth.
One practical move that noticeably improved my business was investing early in building trust with our clients through personalized pet care updates and transparent communication. I chose this because in the pet care industry, trust is everything—pet parents want real reassurance. Within months, this approach led to a significant increase in repeat bookings and referrals. Skandashree Bali CEO & Co-Founder, Pawland https://mypawland.com/about-us/ https://www.linkedin.com/in/skandashree-bali-a1ba80127/
Hello, My name is Rachael Miller and my pronouns are she/her. I am the owner of a herb, tea, and spice store called Zhi Herbals. I would like to provide the following comment: One practical move that improved my business was investing in a high-quality website. Transitioning from a slower website with fewer features to one with better functionality has helped make Zhi Herbals more visible online. Almost immediately after switching, we saw a 20% increase in web traffic. If you choose to feature my comments, I would greatly appreciate it if you could link to Zhi Herbals at the following URL: https://www.zhiherbals.com/ Thank you. Best, Rachael Miller
Get really honest with your team, no matter the seniority. When everyone knows what's going on in your business, what's in the pipeline and the deliverables required, they all feel included and united towards growth. I was tired of being kept at arms length by my seniors on super important information across client projects, so growing Hurricane Social, honesty is at the heart of everything. Since then, the team is tighter knit, focused on growth in their own careers, alongside the business and often share that they feel more valued at every turn.
I hired a virtual assistant who is deeply specialized in my niche (https://www.littlewolfcs.com/). Now Dr C Vet Behavior has integrated knowledge of our space baked into every task, whether I'm directing it or not. This streamlined and improved our client care immediately. It's also saved us from missteps that would have been missed by other expert VAs who lacked this important context. Dr E'Lise Christensen, Board Certified Veterinary Behaviorist, Founder Dr C Vet Behavior
So this might be a tad biased, since it's now my business. But from around 2021 onwards, I tried marketing various businesses I had through various social media platforms: TikTok, Facebook and Instagram, but really struggled to get any traction, let alone sales. Then I discovered LinkedIn (and I know so many entrepreneurs, especially in SaaS and service-based businesses are still sleeping on it!). Rather than viewing it as a social media platform, think of it as a 24/7 networking platform. Start by initiating min. 3 conversations a day with people who could change your life (role models, clients, investors, etc). Not all of them will reply, but some will - and you can create amazing opportunities for yourself. It's where I've founde 30+ clients for my own business and generated 100 of thousands of deals for clients too! Lulu Godfrey, Founder of Ampyrsand Marketing
One practical move that noticeably improved my business was shifting ANEA HILL from being primarily direct-to-consumer to embracing wholesale partnerships. I realized that boutiques and specialty stores were eager for luxury sunglasses with both style and adjustability, and saying yes to that channel opened unexpected doors. The result was consistent order volume, stronger brand visibility in new markets, and a loyal base of retail partners who continue to drive growth. AshLee Williams, CEO, Designer ANEA HILL
I started to build a monthly pro forma that maps every sale back to its source and shows where energy and budget transforms (or doesn't) into conversions. I chose it to tie real channel performance to the KPIs that matter to me - right now those are retention and LTV:CAC - so that I can make informed decisions about where to invest. As a result, I cut low-yield channels, doubled down on a few existing channels, and add a few new ones, all culminating in adding at least 10% in MRR each month in 2025 YTD.
Coming up with a process for organized customer feedback is something that really made a significant impact in my business. Instead of simply looking at sales figures, I wanted to include a poll after a purchase with one simple but important question: "What almost stopped you from checking out today?" That's what I wanted to ask because I knew we couldn't go guessing around, and, well, it is a risky thing to assume! I wanted raw feedback so we could see around the blind spots. And it worked immediately! Ultimately, we discovered that there was a confusion with our shipping language and ingredients within our products. So, we were able to correct it, so we did. And that's how we saw conversion rates increase by around 20%. That one change not only improved our sales for us but also boosted customer trust, proving active listening pays.
I required daily in-person training for me and the team. No webinars. No shortcuts. Just repetition. Live models. Repetition. I did it to stay clinically sharp, but it did much more. It raised the bar everywhere. Confidence grew. Results tightened. Growth became predictable. We went from being "good" to being known for precision. That consistency scaled faster than any marketing campaign ever could.