In my role as General Counsel and Head of Finance, I always urge a deeper dive into a company's financial health, beyond traditional metrics like revenue or profitability. One unconventional metric I often consider is workforce productivity, which can be quantified as revenue per employee. This lesser-used measure provides insights into how effectively a company utilizes its most valuable asset - its people. For instance, while advising a tech startup's M&A strategy, I noticed a discrepancy between its high revenue and stagnant workforce productivity. This raised flags about potential over-hiring and inefficiencies leading to inflated costs. Another novel yet telling metric I consider is the 'Customer Concentration Risk'. This measure dives into the revenue distribution amongst different customers. During my tenure at Wells Fargo Advisors LLC, I observed a company with a highly skewed revenue concentration from a handful of customers which exposed it to significant risk if it was to lose any of those key accounts. Diversifying their customer base became a key aspect of their financial strategy. Thus, unconventional metrics allow a comprehensive understanding, uncovering potential risks and opportunities that conventional indices may gloss over.