The most effective strategy is simple data visualization. As they say — a picture is worth a thousand words — and it’s true also in this case. This involves first showing the returns of particular asset or index in the last month and then zooming out to the last year, five years, decade, eventually reaching interval long enough where the last month is barely visible. That shows very well how insignificant such short periods are. Then I ask the clients to look at the chart and point when some events have happened — things like Brexit, US Government shutdowns, spread of Ebola virus and other events that seemed to be life-changing back then. Guess what? It turns out those things didn’t matter when the time horizon is long enough! All of that really help clients understand the consequences (or lack of them) of short-term market reactions, the potential benefits of ignoring the noise and staying invested for the long term I have a huge request to sign the above quote as Mike Darkowski, Scrab.com Founder (a tool for data-driven stock picking). Thanks!