As an SEO strategist who's worked with both global brands and Silicon Valley startups, I've found that content gap analysis is my most effective broken link building approach. Rather than just finding random 404s, I identify authoritative content that's disappeared but still receives backlinks. One method that consistently delivers is what I call the "industry resource revival." At TrafXMedia, we helped a San Francisco tech client by analyzing their competitor's dead resource pages. We finded an outdated but heavily-linked industry glossary with 40+ referring domains. By creating a significantly expanded, technically-accurate version with visuals, we secured 27 high-quality backlinks through personalized outreach. The key is adding substantial value beyond the original resource. When targeting broken links in the luxury retail space for clients like Louis Vuitton, we ensure replacement content includes proprietary data or insider expertise competitors can't easily replicate. This dramatically increases acceptance rates - our backlink acquisition typically runs 32-41% versus the industry average of 8-10%. Implementation requires patience and relationship building. For technical backlink projects with Intel, we conducted deep dives with their engineering team before creating replacement content. This expert-level approach meant our outreach emails demonstrated genuine authority, increasing conversion rates and leading to long-term backlinking partnerships rather than one-off placements.
We tried to create resource content under broken links. We search for broken links through Google or Ahrefs to find pages that other sites link to, but which already have a 404 code (non-existent). Then we analyze what content was previously on these pages - usually through archives (for example, the Wayback Machine). Next, we create our own, high-quality content on the same or similar topic. After that, we contact the sites that still link to the old inactive page directly and write them a letter: we inform them that we have fresh, relevant material on this topic, and offer to replace the broken link with our new active link. As a result, everyone wins. We help webmasters - because they do not like broken links. And at the same time we get high-quality backlinks, which are very appreciated by search engines.
One method that always works for me is what I call "Contextual Reclamation". It's a strategic (and respectful!) strategy where I don't just find broken links but replace it with something that is actually useful. In this method, the first step is basic research to find industry-relevant resource pages. Then I use Ahrefs to extract outbound links and flag the 404s. Once I have that data, then comes the manual part where I check the context of each broken link. I analyze what the original content did. Was it a data source or a how-to guide or maybe a list of the recommended tools. After I understand the intent, I pitch content from our library that does the same. Sometimes, we don't have relevant content, but the topic is valuable enough, so then we create fresh content and then pitch it. It sure takes time, but with this, at least I am not pitching a replacement blindly. And all this effort is worth it because I've found that when I reach out to site owners with this level of specificity, the response rates are high. That's because it doesn't feel transactional. It feels helpful. And honestly, that's the mindset that not just helps me get 1 backlink but also build lasting relationships with the site owners.
My approach to finding and fixing broken link building opportunities involves assigning a dedicated employee to monitor, identify, and act on them regularly. This task requires focused attention and consistency, which is why having someone responsible for it has made a noticeable difference in results. The method that's worked best is having that person run routine audits using tools like Ahrefs or Screaming Frog to scan for broken outbound links on relevant sites within our niche. Once they identify a broken link that previously pointed to a resource similar to ours, they reach out to the site owner with a friendly, value-driven email. Rather than just asking for a link, the message includes a working alternative—our content—that fills the same informational gap. This makes it easy for the site owner to take action and see the benefit. Having a dedicated person means we don't miss opportunities or let outreach fall behind. Over time, this approach has led to a steady stream of quality backlinks, better visibility, and improved domain authority. The key is not just in the tools or templates, but in the consistency of monitoring and the human touch in outreach. Broken link building is part detective work and part relationship building, and having someone focused on it allows both sides of that process to succeed.
The "Best by Links" and "Broken Backlinks" reports from Ahrefs are my go-to tools for finding and fixing broken link-building chances. I start by looking at the websites of my top rivals to identify pages that used to have a lot of backlinks but now show a 404 error. After identifying a broken page, I use the Wayback Machine to review the original content and either recreate it—often with updated information or align it with a similar resource I already possess. Next, I contact the linking domains, politely informing them of the broken link and suggesting my content as a suitable replacement. This approach is effective because it genuinely assists webmasters and creates a natural opportunity to acquire high-quality backlinks while addressing content gaps.
Strategic broken link building still works if well-executed. I start by searching for high-authority sites within a relevant niche, usually those that boast age and have been able to gather a significant link profile over the years. I run an Ahrefs or Semrush check on the sites, looking for 404 pages with backlinks directed at them. That is the gold mine! From there, I check the broken link's context. What was the content all about? If this works well with the objectives of the brand or client, a new one will be created on its behalf—that is, with updated statistics, good UX, and great visuals. The outreach then begins. No mass emails; do not even think about it. We carefully craft each message, pointing out the broken link and how our resource is a win-win. Targeting educational institutions and resource pages has proven to be quite successful. These tend to link to helpful content and are more prone to updating links when faced with a better alternative. It's one of the few situations where altruism achieves the highest results; in other words, being helpful rather than pushy. Offering value is key: if you have something truly better to give, most webmasters would thank you for it.
When working with local businesses, I start by checking their competitors' broken backlinks using tools like Check My Links Chrome extension - last week this helped one of our dental clients recover 12 valuable link opportunities. I then reach out to those linking sites with a friendly email offering our client's relevant content as a replacement, making sure to highlight how it specifically helps their readers.
I'm using Ahrefs' Best by links report. I filter by "404 not found" to find high-traffic pages with backlinks that don't exist anymore. Then I look for topics that match content we already have or could easily recreate. If the links come from relevant websites, I pitch them a replacement link pointing to our page. I used this approach last fall and recovered several strong backlinks for a health client. We recreated a missing resource on dental hygiene and reached out to site owners linking to the dead page. Most were happy to update since it helped clean up their content too. It's fast, repeatable, and works best when the replacement content is valuable and easy to plug in.
When I'm working on broken link building, I'm not chasing volume or trying to hit some outreach quota. I don't waste time chasing every broken link out there. Most of them are garbage. I go straight to competitors, throw their top URLs into Ahrefs, and filter for 404s with decent backlinks. Then I check what the dead page was with Wayback. If it was some half-arsed blog post, I don't touch it. But if it was something solid like a resource list or a guide that actually earned those links, I rebuild it, better and updated. Then I go through every site that is linked to it. Manually. No scraping tools, no mass emails. I open the page, see where the link lives, and only pitch if our content actually fits. The email's dead simple: you've got a dead link, here's something better. That's it. It's slower, but it works. Good links don't come from shortcuts.
One of the effective methods we use at Trackershop in broken link building is scanning our site with Ahrefs every now and then to find 404 pages that still have inbound links. These are typically forgotten assets—like removed product pages or articles on the blog—that can still be of SEO value if done correctly. When we find a broken page, we recreate the content or reroute it (via 301) to the most suitable live page—usually a new guide or product. For instance, when we retired an older GPS tracker, we rerouted all backlinks to its new version, retaining the SEO equity and boosting conversion rates. We also contact the referring sites with the broken links and provide them with newer URLs or better resources that serve in place of their original purpose. It is a simple but regular process that improves rankings as well as earns goodwill with content associates.
At Lusha, broken link building has been game-changing for us, especially when we target industry resource pages. I recently found success by searching for outdated tool lists in the sales and marketing space, where I discovered several dead links to CRM comparison sites that we replaced with our fresh content. What works best for me is focusing on highly relevant pages and offering multiple replacement options in my outreach emails, which has gotten us about a 25% success rate.
In our plastic surgery marketing work, I've found success using the Internet Archive's Wayback Machine to find old medical resource pages that no longer exist but still have valuable backlinks pointing to them. By recreating similar but updated content on these topics and reaching out to sites still linking to the dead pages, we've managed to recover several high-quality healthcare industry backlinks.
Broken link-building works well on a reactive approach, where we leverage opportunities to plug our webpages, which show a 404 error, or whose placements are no longer relevant. Generally, link-builders have a simple approach to outreach, pitch, and follow-up. Now, this is the very basic framework in link-building; however, what makes a difference is how you cast your outreach. For instance, buttering up the webmaster with how great the content they have on, used to work in the 2010s, but we're living in 2025. When you start to provide something of value in exchange for an insertion, that's exactly where the prospect might be interested in accepting your broken link-building request. We avidly use the AHREFS extension to identify pages with broken links. Now, the chances are that the page with a higher number of backlinks would at least give a few broken ones too. Therefore, starting to search for research pages in your preferred niche can help you build a good database of prospects for outreach. Now, when you outreach by letting the webmaster know about broken link glitches, and how it can be fixed, you're halfway into the conversion. There's always a high probability of the webmaster being unaware of these broken links, and a slight push here can get you in their good books. What happens next? Your link is naturally inserted without much follow-up, and your conversion rates start to flourish. This value-added approach will only work if your substitute page is truly valuable, and your outreach doesn't look generic.
Broken link building is like digital archaeology—digging through internet rubble for gold. The problem? Most people just use tools and chase dead links on autopilot. But that leads to bland pitches, low success, and wasted hours. I learned this the hard way. At Design Hero, we were doing outreach for a client in the eco home niche. We ran standard broken link scans using Ahrefs and pitched quick replacements to hundreds of blogs. Crickets. The hit rate was awful. I was frustrated—spending hours digging, and nothing to show for it. Then I had a lightbulb moment. What if we stopped focusing on the broken links—and focused on the content around them instead? Instead of chasing any dead link, we started searching for high-authority pages that had recently removed or updated outbound links. The "broken" part didn't need to be literal—it just needed to be a content gap. Here's the method that worked: I filtered Ahrefs for 404 pages on relevant .edu, .org, or aged blogs. Then I looked at the backlinks pointing to those 404s—not the page itself. That gave us a list of live, high-value pages with dead references. We then rewrote better content than the original, tailored it to the context of each linking page, and pitched it as an "update." But here's the twist: we never said "Hey, your link is broken." Instead, we framed it as a helpful update: "Hey! I noticed your [XYZ guide] links to a resource that's no longer available. I've put together a fresh alternative with recent data—thought it might be useful for your readers." That reframing changed everything. We went from a 5% success rate to over 30%. More importantly, we got featured on gov and edu domains we never would've cracked otherwise. So the trick isn't finding broken links—it's finding content gaps, and then making the fix easy, useful, and low-effort for the site owner. Now, broken link building is one of our top white-hat tactics, especially for high-authority backlinks. It's not about tools. It's about empathy, timing, and relevance.
I've found Check My Links Chrome extension to be super helpful in quickly scanning pages for broken links while I browse competitor sites. Last month, I discovered several broken links on a major deals comparison site, reached out to their team with updated links to ShipTheDeal's relevant pages, and got three quality backlinks within a week. Generally speaking, I prefer this manual approach combined with monthly Ahrefs scans because it lets me personalize my outreach and build genuine relationships with other site owners.
As the founder of a Shopify-powered spice brand, I've found broken link building opportunities to be gold mines for SEO growth. My most effective method involves monitoring competitor content that food bloggers frequently reference but has disappeared during site redesigns. One specific win came when I finded several recipe sites linking to a defunct peppercorn grinding guide. Instead of just asking for link replacements, I created an expanded "Complete Guide to Grinding Techniques" that showed the dramatic flavor difference between pre-ground and freshly ground spices with actual recipe examples. The key was providing genuinely superior content that solved the original problem better than what disappeared. When reaching out, I showed exactly how their readers would benefit from proper grinding techniques - this personalized approach resulted in an 80% conversion rate on outreach emails and significant referral traffic growth. What made this strategy work wasn't just fixing broken links but understanding the intent behind the original content. By analyzing what made bloggers link to the resource initially, I could create something that served their audience needs more comprehensively while naturally incorporating my expertise.
Managing Director at Threadgold Consulting
Answered 5 months ago
Using NetSuite's automation capabilities, I created a custom dashboard that scans our web properties daily for broken links and automatically flags them for review. The system has saved us countless hours by immediately alerting our team when important resource links break, especially in our documentation and knowledge base sections. Just last week, it caught three broken API documentation links before any clients reported issues, allowing us to quickly redirect them to updated resources.
Tracking old domains in our IT topic helped us a lot. We looked for abandoned and "dead" sites that used to write about IT development, but are no longer working. To do this, we used the following tools:Wayback Machine (archive.org) - helps to see what the site used to be like and ExpiredDomains.net - shows a list of domains that have recently become unavailable. Then we checked who linked to these sites using Ahrefs: we inserted a dead domain there - and got a list of sites that used to link to it (but now they lead to a non-existent page). Then we wrote a letter to the owners of these sites with a proposal to replace the "broken" link with our similar and useful content that could be valuable to their users. We added a link to our page. As a result, we received: new quality backlinks, more traffic and improved visibility in search engines.
I recently discovered that using Screaming Frog to crawl competitors' sites and finding their 404 errors has been incredibly effective for building new link opportunities. When I spot these broken links, I reach out to the site owners with a friendly email showing them my similar, working content that could replace their dead link, which has gotten me about a 15% success rate.
I built a Python script that runs weekly link audits on niche directories and listicles. These pages often get outdated fast and link to tools or resources that go offline. My script checks HTTP response codes and flags 404s. I then prepare a landing page that works as a direct substitute and reach out. Automating the detection process saves time, but I always personalize the outreach. I mention the broken link, how I found it, and why my version helps the page stay relevant. This works well with sites with evergreen posts they want to keep current, especially in tech and software categories.