I've noticed that more and more clients are picking modern minimalist floral designs that showcase each flower beautifully. People are moving away from those crowded bouquets and instead choosing for simpler, airier arrangements. It's all about making space around each bloom, which really lets their unique beauty stand out. For this modern twist, I love using strong flowers like anthuriums, orchids, and proteas. They have such striking forms that they instantly catch the eye. Instead of the usual green fillers, I throw in texture with things like pampas grass, branches, and dried seed pods. These features don't just fill space; they bring the arrangement to life and create a cool sense of movement. I've also been seeing a trend in color choices that is pretty exciting. While pastels are still in, there's a strong lean towards monochromatic programs with muted neutrals-think sand, taupe, rust-or even deeper, rich shades like plum and midnight blue. This color shift gives the arrangements a strong, yet sophisticated tone that is both modern and timeless. At my shop, we really enjoy working with clients to make these trends their own. Whether it's a sleek centerpiece or a beautiful statement bouquet, our goal is to create designs that dial up sophistication without going overboard.
Dried flowers mixed with fresh blooms create a perfect balance. Soft pampas, bunny tails, and preserved roses add texture without overpowering fresh stems. This mix isn't just for home decor-it's everywhere in UGC videos, from product shoots to lifestyle content. The contrast makes visuals more dynamic, and brands love the natural, organic feel. Shooting beauty and skincare content, dried florals frame products beautifully without wilting. They work in flat lays, unboxing videos, and even stop-motion clips. A single stem of dried lavender next to a serum bottle adds depth and warmth. Trends come and go, but this one sticks because it blends aesthetic appeal with practicality.
One of the latest floral trends I am noticing is the influence of the Pantone Colour of the Year, Mocha Mousse. At Pairfum London, I see many customers seeking fragrances that mirror this warm and comforting hue. Our "Spiced Coffee & Oaked Vanilla" Eau de Parfum captures that smooth, earthy tone. Another trend is the focus on orchid-based fragrances, where our "Black Orchid" Home Fragrance stands out. We have found that orchid fragrances create a luxurious and exotic feel, perfect for bringing a sense of indulgence into any space. Both trends merge vibrant floral notes with deep, warm and sophisticated elements, offering a fresh twist on classic blooms.